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Slides I presented at the Business Cloud 9 Summit in London on Dec 2nd, 2009.
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Cédric HüslerBusiness Cloud 9 Summit - Dec 2009 - London
for the ever growing content cloud
Photo CC by Zoe
Cédric Hüsler Director of Product Marketing
@keepthebyte
Cédric
Cédric Hüsler
In Web Content Management since 1999.
Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers
Agenda
15min Live Presentation of CQ5
15min Real-world scalability challenge
5min Agile Web Marketing
15min Open Standards for the Content Cloud
10min Questions & Answers
[we are talking “Websites” now]
A Website should?
Rock!
Content Makes Leads
Leverage creative freedom
Accommodate user groups
Agility?
Less numbers
... more vanity.
CMOBusiness
CIOIT
Authors
SiteOwner
Developer
Systems
demo
ApplicationsDAMWCM
Customer Experience
Social Collab
Online Marketing PlatformCustomer
Engagement
10k Authors 100 GB 6 TB53 Servers
6.7Mio Unique Users/mMigration of 14 legacy
systems into 1
BRANDINGIRRESISTIBLE
MISSIONPREMIUM
REACHCOMPLETE
TRUSTSCALE
4000 mil
2000 mil
0 mil
JulyAprilJan
How many do I order in January?
Nov-Dec ‘08 Nov-Dec ‘09
idle=cost
Keep costs in line with .
Is the talking about you?
Servers : Sysadmin
1:10 - 1:20 1:50 1:1000
Case Studies
Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
Price
Data Center < $20k / mo + $300k setup
Amazon Cloud> $15k / mo + > $5k setup
Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek
http://2010.newsweek.com
- 5M page views in one day
- over 1M visitors in less than 20 hours since go-live
IT Procurement Process?
Source datacenterknowledge.com
Do you do real-world load testing?
=
PlatformConnector Content
Repository JCR Compliant
Standardized Content Infrastructure
Connector
Connector
Connector
CRX cloudedition
The Reality of ECM
DM
Repository
WCMDAM
WF WF
RepositoryRepository
WF
1985C/C++
1998TCL
2000Java
Win32
Acquiredin 96’
Acquiredin 99’
BorlandDelphi
no-linuxsupport
developerleft
compilereol
staticwebsitesrequiresjdk1.3
EJB 2.0
requires IIS 5
http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/
ContentManagementStandards
- CMIS- JCR
Your data model is going to be...
...WRONG.
it is just a matter of time
A Content Repository!?
RDBMSFEATURES OF AN
FILESYSTEMFEATURES OF A
YOU ALWAYS WANTED
GOOD STUFFALL THE OTHER+
Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control
Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation
CONTENT REPOSITORY
JSR-170 & JSR-283
RESTificationof Data
http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode
=&q=Barf%C3%BCsserplatz,+Basel&sll=47.46217,8.06375&sspn=0.540356,1.098633&ie=UTF8&hq=&hnear=Barf%C3%BCsserplatz,
+Basle,+Switzerland&z=16
http://map.search.ch/basel/barfuesserplatz
vs.
.../product.jsp?id=12346
Mistake 1:Addressing the “Script”Mistake 2:.jsp? What the heck?
Mistake 3:Does it have a name?
/cars/audi/s4.details.html
your IA what to display?format - what a PDF?
Web & Content Standards
Open Source
The Cloud
Investments in Megatrends.
What do you think?
Phot
o by
Tho
mas
Haw
k
( )
...more information on http://www.day.com( )
Cédric Hü[email protected]
Agility Matters.For Business, For Authors, For Developers, For Infrastructure
