Embed Size (px)
DESCRIPTION
Citation preview
Network Mapping & Building your fundraising strategy
Winter Global Open Challenge
Getting ready for the Challenge
online fundraisingmap your networks
identify your strengthsbuild a strategy and tactics
…..and you’re on!
this isn’t the story
this is
mostly true
human nature doesn’t change
human behavior does
technology doesn’t make us social
it influences our behaviors
how has our
behavior been
influenced?
we build a personal brand
Source: David Armano
our social circles expand
Source: David Armano
relying on traditional institutions
Source: David Armano
relying on each other
You Your networks Source: David Armano
online fundraisingmap your networks
identify your strengthsbuild a strategy and tactics
…..and you’re on!
what are your goals?where are the clusters?
… in your organization…in your community
… in your peer network… in the media
… amongst your donors
how do they interact?
who are the influencers?
tell a powerful story
specific
simple
critical exposure: expand your network
set a goal
recruit passionate supporters
reward them
online fundraisingmap your networks
identify your strengthsbuild a strategy and tactics
…..and you’re on!
bpa, india : identify & engage
the diaspora
frequent follow up
sharing update & news
[potential]
growth
online fundraisingmap your networks
identify your strengthsbuild a strategy and tactics
…..and you’re on!
network ✔fundraising captains ✔
goals ✔
what now?
strategy
tools
websitewebsite
donor engagement
+urgency
=donations
[persistent][personal][evaluate]
[patience]
[holidays][annual giving]
[leverage]
resourcessocial media
challenge calendar
fundraising checklist
template emails
template press releases http://www.globalgiving.org/getting-started-challenge/
