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Presentation provided to NDOA conference, July 25, 2009. "Sharing success and challenges we engage in the world of Social Networking for Non-profits."
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FundraisingInChangingTimes:EmbracingSocialNetworking
NDOAJune25,2009
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Introduc<on:JohnBuller,LoyaltySolu9onsGroup
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
CatherineMcConnell,Sea=leGoodwill
VP,Development&Communica9ons
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
WordofMouth…
Thetoolshavechangedbuttheconceptremainsthesame.
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
ROC:ReturnonConversa9ons
Social“Trysumers”
Source:AdvancingPhilanthropyMagazine,November/December2008“SocialTrysumersandtheHiddenGateinthePyramid”byMarceloIniarraIreguiandAlfredoBoW.afpnet.org
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
CulturalChange
“TheTwi=erIncident”
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
ThePlan
Sea=leGoodwillPlan…forthePlan–Whatproblemareyoutryingtosolve?
Discover
Team
Tie‐intoCommunica9onPlans
Policies&Constraints
ExecuteCreatethePlanTrial&ErrorHonetheareasyoucandobestnow
Assess
Stats
Quality
Tools&audiences
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
DavidRogers,LoyaltySolu9onsGroup
Sr.AccountDirector&SocialAdvocate
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Itisnotwhatyouknow,buthowfastyoucanlearnandshare.
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
2009LeukemiaCup
• $172,000(90%ofGoal)• First9meuse:
• Commi=eeWiki
• Facebook• Twi=er• E‐mail
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
2009LeukemiaCupWhatdidwelearn:
• Crea9ngitdoesnotensurepar9cipa9on
• Ownershipoftheonlinecommi=eeac9vi9es&donorcommuni9esisimpera9ve
• Leverageexis9ngcommuni9esfirst
• Plan&rewardpar9cipa9on
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
2009LeukemiaCup:TheWikiCentralizingprogrammanagement&communica9on:
• Growingwikimembershipiseasy
• E‐mailvs.threadedforumdiscussions
• Singlesourceofdocumentmanagement
• Opentothecrea9vespirit&sharing
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Itisnotwhatyouknow,buthowfastyoucanlearnandshare.
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
ToomanyCommunityop<ons:Wheretostart?
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
First:GetMoreEars
Next:
Findyourchannels
Radiateyourinsight(share)
Par<cipate
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Next:Findyourchannels
LinkedInGroups+Par<cipate
GoogleReader&GoogleAlerts
Feedly
…andofcourse,TwiTer
+Socialsiteaggregators(dashboardview)
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
TwiTer:
Whotofollow?
Startfollowing,&startclicking&share
#Tags&Search(search.twiTer.com)
FavoriteiPhoneapp:Twee<e
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
GoogleReader&Alerts
Personalinforma<onaggregators
Collect,comment&share
Buildknowledgeacrossorganiza<on
…anditisSocial!
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
GoogleReader:
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
GoogleReaderw/Feedly
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Reference
“WhatIloveaboutthis
bookisthatitis
ac9onable.Youcanwalk
awaywithprac9cal
tac9cs,tools,andideas
thatyoucanputinto
placerightaway.”
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Reference
“Thislively,9melybook's
coremessageissimple:In
thedigitalage,transparency
isarequirement,nota
choice,andsobusiness
leadersmustdecidehowto
manageit.”
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Reference
“Andybringsittogether
perfectly:thevision,the
strategy,andtheprac9cal
how‐to.It’sallhere.”
—GeoffRamsey,eMarketer
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Reference
NTENisthe
membership
organiza9onof
nonprofit
professionalswho
puttechnologyto
usefortheir
causes.
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
SamHorn,Seafair
PublicRela9ons&Marke9ngManager
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Seafair
• Non‐ProfitFes9valEventsOrganiza9on• 60thCelebra9on• DiverseCommunity&Fes9val
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Seafair
• Conversa9onoriented• Valuablecontent• Sharethediverse
historywithourdiversefans
• Customerservice
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Seafair
• $6SeafairPromo9on• WoodenHydroPromo• In3hours:
1,100TorchlightRunregistra9ons
2,3009cketstotheraces
FundraisinginChangingTimes:EmbracingSocialNetworkingNDOAJune25,2009
Q+A:JohnBuller,LoyaltySolu9onsGroup
FundraisingInChangingTimes:EmbracingSocialNetworking
NDOAJune25,2009
Catherine McConnell VP of Development and Communications Goodwill (206) 860-5730 [email protected] http://www.seattlegoodwill.org 1765 6th Avenue South, Seattle, WA 98134 Goodwill. Because jobs change lives.
John K. Buller Loyalty Solutions Group 206-321-0016 [email protected]
David Rogers Loyalty Solutions Group [email protected] 206.619.8145
Sam Horn Public Relations & Marketing Manager Seafair [email protected] (206) 728-0123 ext. 120 Celebrating 60 Summers in Seattle