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Internal vs External
How much control do you need to have?
Do you want to participate in existing communities?
Examples
Indianapolis Children's Museum http://treeofpromise.org/
Brooklyn Museum http://www.brooklynmuseum.org/community/
Language
Do you have a bilingual mandate?
How to you approach two languages?
* one bilingual
* two simultaneous
* different content in each
Editing
Will the content be formally edited or not?
Web 2.0 tends to be casual and
over-editing can be a turn off.
“Look and Feel”
How do you make it clear that the web product belongs to your institution without
interfering with the casual nature of the community?
Community
Will you participate in an existing community? How will you give to that
community in addition to accessing their members?
Maintenance
Who will be responsible for maintaining content? Will it be in their official annual
goals? How much time will you give them?
Copyright issues
How will you address issues of copyright and IP?
Visuals are very important to web 2.0.
Particiaption
How will you manage participation? Almost all web 2.0 products have the opportunity to leave comments as a minimum. You will not be able to control what people write.
Lifespan
Plan an escape route. Especially when first starting out, give yourself a manageable window in which to run the product; you can always extend it. Don’t go into an indefinite commitment.
Resources
Nina Simon’s blog Museums2.0 http://museumtwo.blogspot.com/
Museums and the Web http://museumsandtheweb.blogspot.com/
Some of my projects
Interactive info site http://nature.ca/explore/di-ef/index_e.cfm
Blog http://cmndropbydrop.wordpress.com/
National Café Scientifique http://voicethread.com/#u155263.b394303.i2721455