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Presentations by Keshav Murugesh, Group CEO, WNS Global Services at NASSCOM Big Data and Analytics Summit 2014.
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© Copyright 2014 WNS (Holdings) Ltd. All rights reserved
The Need for a Chief Data ScientistNasscom Roundtable in Partnership with WNS
2© Copyright 2013 WNS (Holdings) Ltd. All rights reserved2 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
From the Thought Leaders
“From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.”
– Eric Schmidt, Google
3© Copyright 2013 WNS (Holdings) Ltd. All rights reserved3 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
New Age and Unstructured Data Evolutionary and Semi Structured Data Traditional and Structured Data
Rising Complexity of Data and Information Has Myriad Applications to Enterprise-wide Functions
CRM ERP Credit Internal Knowledge Behavior Interaction Social
Price and Promo Supply Chain Relationship Tagging &Indexing Geo spatial
Business Applications and Operational excellence
Prospect Identification Cross-sell and Up-sell Campaign management Product Mix Strategy
Marketing and Sales
Risk Profiling Default Prediction Fraud Detection
Finance and Control
Reducing AHT Improving CSAT Improving FCR Optimizing Response
Operations
Sourcing Attrition Management Succession Planning Benchmarking
Human Resources
Market positioning Pricing Competitive Study Growth Strategy
Strategy
4© Copyright 2013 WNS (Holdings) Ltd. All rights reserved4 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
Data and Analytics Drive the Innovation Quotient of Companies & Solve Complex Challenges
Sample of Problems Being Solved across Industries
Promotional effectiveness Strategic segmentation Price and Inventory Optimization Contact optimization Wallet share forecasting Acquisition and retention targeting
Physician profiling / call planning, sales force size and structure
Product and portfolio analysis Pricing Drug pipeline forecasting Therapy area research and
forecasting
Global market opportunities Consumer and shopper insights Customized syndicated tools and
solutions Brand and portfolio analysis Go-to-market strategies
Actuarial pricing and reserving Agent / producer analytics Fraud and recoveries analytics Campaign / promotional
effectiveness Acquisition and retention targeting
Analytical Services Provided
PersonalLife / P&Cand Group
Insurers
ConsumerPackaged
Goods
Pharma-ceuticals
Travel &Hospitality
Analytics Facilitates InnovationSixty-one percent of our respondents somewhat or strongly agree that analytics has improved their organizations’ ability to innovate.
Analytical Innovators Tend to Use More DataA substantial majority of Analytical Innovators say they tend to use much or all of the data their organizations generate.
45%
16%4%
10%
25%
Somewhat agree
Strongly agree
Strongly disagree
Somewhat disagree
Neither
To what extent do you agree with the following statement? “Analytics has helped improve my organization’s ability to innovate.”
How much of the data that is generated by your organization does your organization use?
Level 1 Level 2 Level 3 Level 4 Level 5
20% 27%43% 53% 63%4%
2%
3%4%
9%All of it
A great deal
AnalyticalInnovators
5© Copyright 2013 WNS (Holdings) Ltd. All rights reserved5 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
Growth of the Analytics Industry Will Be 30% on Account of the Rising Need for Data-based Decision Making
75-80% of the analytics BPS work is delivered from India; high-end work may need greater degree of onshore presence The key adoption drivers are cost reduction, top-line growth and risk management However, low understanding, governance-related issues, cross functional stakeholder management, and inconsistent / absent data are few challenges
associated with the analytics adoption
Global Analytics BPS Industry Size ($ B) Analytics BPS Adoption by Geography – 2012 Analytics BPS Adoption by Industry – 2012 (in %)
2010 2012 2015E
0.7-1.2
1.5-2.0
3.5-4.0
70-75%
20-25%
5-10% <5%
North AmericaEMEAAPACLatin America
38
208
7
7
6 68
CPG & Retail
BFSI
Telecom
Healthcare
Manufacturing
Professional Services
Media
Others
Source: Everest Group; BPS – Business Process Services
By 2015, more than 50% of the Fortune companies will have a Chief Data Officer / Chief Analytics Officer / Chief Data Scientist
Around 85% of the Fortune companies have identified data and analytics as a key corporate asset and are planning strategies around the same
6© Copyright 2013 WNS (Holdings) Ltd. All rights reserved6 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
… The Need for a Chief Data Scientist is Imminent
Strategic Partner for
Business and Operations
Data Strategies for OrganizationTransformation
Technology Evangelist
Innovation Leader
Chief Data Scientist /Analytics Officer
7© Copyright 2013 WNS (Holdings) Ltd. All rights reserved7 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
Roundtable Discussion
Will the exponential proliferation of data and complexities in synthesizing and analyzing it require a handle of big data, technology and specific skill-sets in organizations? ?Will organization structures world-over change to accommodate this new behemoth called Analytics that has emerged as a core differentiator??What kind of talent and skill-sets will be competent to cater to the evolution of analytical functions??
How ready are we for the future of analytics, as academia and the BPM industry? ?What do you believe will be the role of the data scientist and who do you think he / she would have to liaise with??
8© Copyright 2013 WNS (Holdings) Ltd. All rights reserved8 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved
OUTPERFORM with WNS
This presentation and any files attached and/or transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. No part of this presentation may be given, lent, resold, or disclosed to any unintended recipients or exploited for any commercial purposes. If you are not the intended recipient and you have received this presentation in error, please return this material to the sender immediately and forthwith delete and destroy the presentation including any copies thereof from your records. We hereby notify that disclosing, distributing, copying, reproducing, storing in a retrieval system, or transmitting in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, or taking any action in reliance on the contents of the presentation in its entirety or any part thereof is strictly prohibited without the prior written consent of WNS, such consent being given at the sole discretion of WNS. Any views or opinion expressed in this presentation are those of the author and do not necessarily represent that of WNS. WNS makes no representations and to the full extent permissible by applicable law, WNS disclaims any warranties of any kind, express or implied, including any warranty of merchantability, accuracy, fitness or applicability for a particular purpose, and non-infringement of third party rights, as to the information, content and materials.
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