NACMG UNLOCKING TRANSFORMATIONAL INNOVATION AUGMENTED REALITY FOR MARKETERS: FUTURE OF CONSUMER INTERACTIONSJohn C. Havens – EVP, Social MediaPorter Novelli

The Outernet

AR is the GPS…

…for your virtual life.

MedSpeak

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Augmented - The Big Picture

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Checking In To Products

Visual Search

Products Checking In To You

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Kraft / Anonymous Video Analytics (AVA)

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You Checking In To Yourself

Activity Interference

33Source: Jon Froehlich, University of Washington

Activity Interference

34Source: Jon Froehlich, University of Washington

You Checking In To Others

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Virtual Advertising

Rights

Hyper AR

John C. Havens John.Havens@porternovelli.com@johnchavens