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Brief overview of the market and what MYBELL is looking to provide as a service and product.
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What is your Sound?
The MYBELL Team
Peter Pottier Ed BearRobert Clarke
Electrical EngineerCrazy Sales GuyMechanical Engineer
Bicycle to Pedestrian Accidents
Bike Accidents Are Severe
Ordinary Bike Bells Are Not
1) Loud Enough
2) Customizable
3) Lights + Bell = Clutter
4) FUN
0
10
20
30
40
50
60
70
80
90
Library In a Car Bike Bell City Streets
dB
Decibel Comparison
MYBELL Is
1) Louder
2) Customizable
3) Less Clutter
4) FUN
0
10
20
30
40
50
60
70
80
90
Bike Bell City Streets MYBELL
dB
Decibel Comparison
Current Status
Over 100 Email Sign Ups
Existing Market & Product
Next Top Maker Finalist
Prototypes
Hi I am an early
evolution of
MYBELL
MYBELL’s Future Design
Angled Front View Side View
Pre-Orders
Manufacture & Fulfillment
Brick & Mortar Sales
Project Schedule
Finalize MYBELL
Testing Filming & Outreach
Kickstarter
July August
October
September
November to March April & May
After Market Accessories
17%
Apparel12%
Bicycles48%
Parts16%
Services & Rentals
7%
Total Addressable US Market
Bicycle Commuting is Growing
US AVERAGE – 47%Cities – 73%
Opportunities
B2C – Direct Online Sales39 Million Riders and Growing
B2B – Channel Sales 4,000 Independent Bike Shops in the US
Business Development & PartnershipsSeamless– Delivery men
Corporate Responsibility – Discount For Employees
Education – Safety Just Got Cool
Marketing / PR Opportunities
Execution
North America
12%
Europe
22%
Asia 50%Year 3
Urban Centers
Year 2
Urban Centers
Year 1
Cities Suburbs
Global Bike Market
$64.1 Billion by 2018Bicycle Market
The Future May Hold
A Platform like iTunes Charge per download
– or –
Percent of an audio file sold
The Internet of Things New Features
&
Product Roll Outs
