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Jay Ningen
MY PERSONAL BRANDING EXPERIENCE
Long term: find job tailored to my skillset
Short term: Find job that you’re good at
Long term: Eventually return south
Short term: explore options in armed services
CAREER/PROFESSIONAL GOALS
Oral communication
Written communication
Client service
Technology
Organization
SKILLS NEEDED
• www.JNingenPR.wordpress.com • Target group A: scholars, professionals, journalists,
activists• Group B: Potential employers, corporate recruiters,
nonprofit leaders, business owners employees• Group C: Students, employees of Shore Up! Inc.
WORDPRESS CMS STRATEGY
• April 2013: Boston Marathon Bombing
• Networks can’t keep up with Twitter
• His tweets• Police tweets
INSPIRATION
Syria’s Civil War: Coverage Unlike Any Before
Michigan Football Coach Has a Message for Social Media Bashers
When Hashtags Go Wrong: #McDStories
Typhoon Haiyan: Filipinos use social media to ensure no victim goes unaided
Spike Lee Sued Over George Zimmerman Tweet
Cops Use Social Media to Catch
Perps
RECENT POSTS
• 123 views• 5 comments• Most viewed day:
Wednesday, November 25th
WP STATS
TOP VIEWS BY COUNTRY
TWITTER@JNINGENPR
• Potential employers• Recruiters• PR professionals• Students/teachers/professors• Industry/thought leaders• businesses
TARGET AUDIENCE
1. Classroom participation/microblogging
2. Wordpress reach
3. Professional/personal expression
3 GOALS
PEOPLE I FOLLOW
TWEETSTATS
TWEETSTATS
• #VAsocialmediaPR• During class hours
BEST ENGAGEMENT
Followers……………27
Following……………28
Total tweets…………144
FINAL STATS
www.linkedin.com/in/jayningen
• Recruiters• Employers• Professionals• etc…
AUDIENCE
Establish personal brand as:
Credible
Dependable
Experienced
Well-motivated
Dynamic resume
CONTENT ACHIEVEMENT: LINKEDIN
INCREASE REACH:INTEREST GROUPS
NUMBERS AND SCORES
OTHER PLATFORMS
Flickr : JNingenPR1 http://www.flickr.com/photos/105486622@N02/
HOOTSUITE UNIVERSITY
