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My Data, My Value 6 Sense Making Diagrams
From The Personal Data Ecosystem Consortium
Kaliya “Identity Woman” Founder & Thought Leader and Catalyst Emeritus
Personal Data Ecosystem Consortium
I founded it in 2010
These were the pioneering companies
PERSONAL DATA ECOSYSTEM CONSORTIUM
Worked with WEF to include our perspective in
their re-thinking personal data reports.
4
“By 2020 the personal data economy will be $1.1 Trillion USD & $734 Billion will flow back to the individual” – Boston Consulting Group The Value of our Digital Identity – 2013
What do we mean by Personal Data?
7
ASSET DATA
8
RELATIONSHIPS
9
10
11
HEALTH DATA
12
COMMUNICATIONS
13
ACTIVITY
14
CONTENT
15
CONTEXT
16
IDENTITY
I created this mind map of Personal Data Sources and it is in the 2011 WEF report. It is based on the list in the 2010 WEF drawn from the summer 2010 pre-read document that I contributed to.
What happens to Personal Data?
DATA USES:
Personal Data Ecosystem
Publicexamples:
UTILITYCOMPANIES
MEDIA GOVERNMENTAGENCIES
examples:
Medical
PHARMACIESHOSPITALS DOCTORS& NURSES
examples:
Retail
RETAILSTORES
AIRLINES CREDIT CARDCOMPANIES
examples:
SOCIALNETWORKING
SERVICES
RETAIL &CONTENTWEBSITES
BUY ONE,
GET ONE!SPECIALOFFER!
Internet
examples:
Financial & Insurace
STOCKCOMPANIES
INSURANCE BANKS
Information Brokers
Websites
Catalog Co-ops
Media Archives
List Brokers
Affiliates
DATACOLLECTORS(sources)
Media
Marketers
Employers
Banks
Product & ServiceDelivery
Government
Lawyers/Private Investigators
Individuals
Law Enforcement
DATABROKERS
DATAUSERS
Credit Bureaus
Healthcare Analytics
Ad Networks & Analytics Companies
Examples of uses of consumer information in personally identifiable or aggregated form:
Financial services, such as for banking or investment accounts
Credit granting, such as for credit or debit cards; mortgage, automobile or specialty loans; automobile rentals; or telephone services
Insurance granting, such as for health, automobile or life
Retail coupons and special offers
Catalog and magazine solicitations
Web and mobile services, includingcontent, e-mail, search, and social networking
Product and service delivery, such asstreaming video, package delivery, ora cable signal
Attorneys, such as for caseinvestigations
Individual
examples:
Telecommunications & Mobile
CARRIERSMOBILEPROVIDERS
CABLECOMPANIES
Journalism, such as for fact checking
Marketing, whether electronically, through direct mail, or by telephone
Data brokers for aggregation and resaleto companies and/or consumers
Background investigations by employersor landlords
Locating missing or lost persons, beneficiaries, or witnesses
Law enforcement
Research (e.g., health, financial, andonline search data) by academicinstitutions, government agencies, andcommercial companies
Fraud detection and prevention
Government benefits and services,such as licensing
Publicexamples:
UTILITYCOMPANIES
MEDIA GOVERNMENTAGENCIES
examples:
Medical
PHARMACIESHOSPITALS DOCTORS& NURSES
examples:
Retail
RETAILSTORES
AIRLINES CREDIT CARDCOMPANIES
examples:
SOCIALNETWORKING
SERVICES
SEARCHENGINES
RETAIL &CONTENTWEBSITES
BUY ONE,GET ONE!
SPECIALOFFER!
Internet
examples:
Financial & Insurace
STOCKCOMPANIES
INSURANCE BANKS
Information Brokers
Websites
Catalog Co-ops
Media Archives
List Brokers
Affiliates
Media
Marketers
Employers
Banks
Product & ServiceDelivery
Government
Lawyers/Private Investigators
Individuals
Law Enforcement
Credit Bureaus
Healthcare Analytics
Ad Networks & Analytics Companies
examples:
Telecommunications & Mobile
ISPsMOBILEPROVIDERS
CABLECOMPANIES
examples:
https://www.ftc.gov/sites/default/files/documents/public_events/exploring-privacy-roundtable-series/personaldataecosystem.pdf
Value Network Analysis
Generating More Data than Ever
Less Control Than Ever
Wall Street Journal What they Know
Wall Street Journal What they Know
People’s Data is being aggregated
exploited
without their knowledge or consent.
People’s Data is being aggregated exploited
without their knowledge or consent.
Regulatory Landscape is Changing
The other major change will be data portability.
Businesses will have to provide their customers with a copy of their data.
This will make data fluid and put the citizen in control of their personal data.
In other words, not only will businesses be data-rich, people will be too.
This will drive the decentralization of data as the individual becomes the point of integration.
http://qz.com/697452/companies-once-thought-theyd-make-big-money-off-big-data-now-its-their-biggest-liability/
Requirements for Data to be stored
“in country”.
Regulatory Landscape is Changing
IoT
Big Data is Personal Data
Personalization requires
personal data
& a relationship between
customer and businesses & brands.
From Exploitation
to Appreciation
How do we understand the landscape and Business Opportunity?
43
On the individual side, people produce data
45
Vendor Relationships Management
47
Infomediary Services
49
Data Aggregation Services
51
The “Stop It” Companies
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Invomediary Model
Frameworks that Existor are in the
process of Development.
55
Invomediary Model
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Invomediary Model
6 Diagrams to Understand
Personal Data
58
“By 2020 the personal data economy will be $1.1 Trillion USD & $734 Billion will flow back to the individual” – Boston Consulting Group The Value of our Digital Identity – 2013
ECOSYSTEMCONSORTIUM
PERSONAL DATA
I invite you to join us!
ECOSYSTEMCONSORTIUM
PERSONAL DATA Core Principles
1 Protecting People and their rights - empowerment, personal control over personal data and identity and transparency about where and how it is used.
ECOSYSTEMCONSORTIUM
PERSONAL DATA Core Principles
2. Protecting Organizations and their rights in whatever role they undertake - ensuring there is a basis for reaching agreement on shared challenges and ensuring transparency and accountability regarding data that they retain, transmit or exchange about people.
ECOSYSTEMCONSORTIUM
PERSONAL DATA Core Principles
3. Interoperability across open diverse ecosystems with diverse business models.
ECOSYSTEMCONSORTIUM
PERSONAL DATA Core Principles
4. The creation of successful business models to deliver return on investment justifications and monetization strategies for companies operating in the personal data ecosystem.
How do we do this? • Exclusive Authoritative Market Research • Insightful White Papers to Shape the Market Understanding • Online interactive Member Resources • Speakers Bureau• Tutorials and Webinars and Community Calls • Member Action and Research Committees• Focused sessions at Conferences
We exist to activate and broaden the Personal Data Ecosystem. An Ecosystem that centers on people and their data, that enables organisations to make person-centered data logistics a reality.
ECOSYSTEMCONSORTIUM
PERSONAL DATA
www.pde.cc/membership
Dean Landsman, [email protected] PDEC Executive Director
Kaliya Young,PDEC Founder [email protected]
