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Mark Wolfe Design: Color Psychology in branding.
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March 23, 2007 www.markwolfedesign.com
Color Psychology inBusiness Branding
September 26, 2008 www.markwolfedesign.com
Black
Authority
Power
Evil
Rich
Sensuous
HIGHLOWLOW
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Red
Excitement
Energy
Movement
Danger
Intimacy
HIGHHIGHHIGH
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Yellow
Sun
Outdoors
Warmth
Laughter
LOWHIGHHIGH
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Brown
Rich
Earthy
Reliable
Stability
Friendship
HIGHLOWLOW
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
White
Purity
Clean
Neutrality
LOWLOWHIGH
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Green
Nature
Growth
Leisure
Money
LOWLOWLOW
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Orange
Healthy
Warm
Happy
Fun
LOWHIGHHIGH
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Gray
Secure
Practical
Timeless
Solid
HIGHLOWLOW
PreferenceRetentionVisibility
September 26, 2008 www.markwolfedesign.com
Blue
Steadfast
Calming
Trust
Belonging
September 26, 2008 www.markwolfedesign.com
Green = Natural
Red = Movement
Blue = Dependability
September 26, 2008 www.markwolfedesign.com
Blue = ReliabilityOrange = Energetic
Red = ExcitementYellow = Fun
Blue = Reliability
Yellow = Fun
September 26, 2008 www.markwolfedesign.com
COLORS AND EMOTION CONNECTION:
Red excitement, strength, sex, passion, speed, danger
Blue trust, reliability, belonging, coolness
Yellow warmth, sunshine, cheer, happiness
Orange playfulness, warmth, vibrant
Green nature, fresh, cool, growth, abundance
Purple royal, spirituality, dignity
Pink soft, sweet, nurture, security
White pure, youthful, mild
Black sophistication, elegant, seductive
Gold prestige, expensive
Silver prestige, cold, scientific
