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Learning Objectives
• Recap test - last week lesson on semiotics - 5 min matching task on key terms
• To continue with film poster analysis• Groups to feedback to whole group – max
3 min• To clarify key conventions of film posters• To introduce camera shots and framing
terminology
We looked at Signs…
• Indexical • Iconic • Symbolic
C-A-T
Iconic
Indexical
Symbolic
Indexical
Here the image suggests the presence of a car
Iconic and Indexical
Symbolic
Iconic
Symbolic
Camera Positions and Framing
Camera Positions and Framing
• Type of shot• Position of shot to subject
The Language of Cinema
• Shot scale and framing are key determinates in:
• Creating emotional response for us.• Positioning the audience/spectator with
regards to empathy/identity for characters and their actions/responses.
• Shot scale can cue up expectations. Tells us what is of note or important.
Aims & Objectives
• Students will need to be able to identify and understand how meaning is created by the use of technical codes and conventions of the audio-visual media.
Section A: Moving Image Codes & Conventions (Question 1)
The first part of the module involves learning the technical codes and conventions of moving images.
In your exam next summer you will conduct an analysis of a still image or a moving image extract.
Extreme Close-Up
Big Close-Up
Close-Up
Medium Close-Up
Medium Shot
Medium Long-Shot
Long Shot
Very Long Shot
Extreme Long-Shot
High Angle
Low Angle
Dutch/Canted Angle
Over the Shoulder Shot
2 Shot - Master Shot
Two Shot
Establishing Shot
Frame Left
Shallow Depth of Field
Deep Depth of Field
Ensure you can use the following terms and concepts
• Textual analysis skills (consider primary and secondary codes).
• Mode of address (how are spectators addressed)
• Preferred meaning (what is the dominant meaning/emotional tone being evoked)
• Anchorage (how do signs anchor the meaning)• Polysemic or closed meanings (can the image
be interpreted in other ways or not
Analysis Task
• In pairs• Analyse & interpret frame shots:• Identify key features• Why was that shot used?• What does it tell the audience or how does it
make us feel? What is its purpose?• List ideas/observations for feedback