EVERY ACHIEVEMENT DESERVES A REWARD

Eamonn Carey - EMEA Director, Kiip.eamonn@kiip.me / @eamonncareyPresented at: Monetising Mobile - July 12th 2012

Our lives revolve around moments

What’s your moment?

Making people happy is now baked into games and applications

We found the achievement moment.

In every game.

A natural pause.

A dopamine rush.

Requires eyeballs and attention.Implies an action.

Worth bragging about.

Completely untapped.

Happens multiple times per session.Billions per day, worldwide.

Kiip Products

Real Rewards Branded Moments Swarm

one-to-one one-to-many

• Reach people in millions of moments of achievement and happiness.

• Use real rewards, discounts, content, offers and more to engage with people when they’ve achieved something in a game or an app

• Cost-Per-Engagement model - engagement is only recorded when user enters an e-mail address to redeem.

• Additional messaging in a customized e-mail that gets sent to the player after they redeem.

REAL REWARDS

CONFIDENTIAL - YOUR EYES ONLY

• Uses Kiip’s existing achievement moment inventory

• Leverages intrinsic value of currency heavily used within the game

• Associates your brand with the happiness moment - associated with enablement and progress

• E-mail re-marketing opportunity in “receipt” e-mail that user receives post-redemption - blank canvas can include promotions, video content, and more

CONFIDENTIAL - YOUR EYES ONLY

Branded moments

Reward Notification Reward RedemptionReward Email

This is a blank canvas that can contain secondary calls to action/rewards, video, social hooks, opt-ins, etc.

1 2

User flow: real rewards and branded moments

3

At any given moment, while a

player is hitting an

achievement moment, there

are millions of others doing

the same.

Thus Swarm was born.

Swarm• Leverages massive concurrent gameplay in games

• Mobilize players around a big reward

• Massive brand engagement time + opt-in rates

• Users compete publicly, driving intense virality

COMPETEREGISTERPLAYNOTIFY

 kmcbride@jcpenney.com

Notifications are sent to alert the user Play to get the highest score.

Register to be notified if you have won the swarm.

Kiip does not spam.

Posts a high score in order to rank you against the

other players

User flow: Swarm

BRANDED LEADERBOARDS AND E-MAILS

eamonn@kiip.me

twitter.com/eamonncarey

+44 7740 853 155

www.kiip.me