Mobile Research

Vivek Bhaskaran

Agenda

Mobile Research - EcoSystems

SmartPhones - The Opportunity

Private Mobile Comunities

Qualitative Research

Location Based Feedback

Wrap Up

Mobile EcoSystem

iOS - iPhone, iPad, iTouch

Android

Windows Phone 7

RIM - Blackberry

SmartPhones Vs. PC

SmartPhone Reach

1 In 4 Households have a SmartPhone

Mobile Research Advantages

Unique Device ID - UUID

Location - GPS

Form Factor - Multimedia,

Images, Interactivity

Sliders, Animation

Apps - The New Currency

Users get free access to Paid Apps/Songs

Apps/Upgrades

Patent Pending

Instant Gratification

Rewards & Engagement

Private Mobile Communities

Turnkey - No Development Cost

Users live in a “Silo”

Reach users instantly - push

Engage users

Customize rewards - Angry Birds

Contextual (location)

Promote alternate services

Location Based Surveys

Location + Push = Engagement,

better response rates, relevant

Author surveys keyed on -

Entity (Starbucks, Seatac)

Category (restaurants, coffee shop,

parks)

Qualitative Research

Ethnographic Studies

Superbowl - 2011

Photos

Deep Dive

~30% Participation

100 Photos Uploaded in 60 mins

Private Mobile Communities - Case Studies

SOTU

SuperBowl

Market Mix 2011

Vermont Town Hall

Next Steps? Questions?

Vivek Bhaskaran

vivek.bhaskaran@surveyanalytics.com

206-660-1263

blog.surveyswipe.com

http://surveyswipe.com