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Mobile Gaming
Revolution
November 2015
1
Messaging is a crucial trend for the gaming industry
expanding into the mobile market.
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100%
192%
320%
617%
844%
100%
107% 112% 118% 123%
102% 106% 116%158%
2011 2012 2013 2014 2015
Mobile Messaging MAU* Online Gambling Market Fantasy Sports Players NA
*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype, Snapchat, Viber, Line, Kakaotalk** Google Trends for “Fin Tech” and “Fintech”
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• MDKs push technology decreases server load
• Server automatically calculates new points for bets, as
soon as updated information is available
• Results are pushed to users’ devices instantly
Heavy server load through user’s manually
refreshing the app
Bad user experience, constant action required
Simultaneous push notifications cause load
peaks
• MDK’s infrastructure always displays the latest data
• No need anymore for manual updates without
knowing, if new data is available
• 14% load reduction
• MDK’s push nofitications can be distributed over time
• User bacthes allows smooth loads and behavior stearing
MDK’s infrastructure solves three issues mobile
gambling applications commonly face.
Our vision – Supply the infrastructure for mobile
gambling through live messaging interaction.
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How to use messaging to
captivate users?
How to reduce server load
and increase app speed?
How to use mobile to
optimize user experience?
White Label Messenger
Instant
Messaging
Content &
Data Sharing
Low Power-
Consumption
Security &
Encryption
Introducing MDK: a white label messaging infrastructure
for messaging & context rich applications.
Highly scalable infrastructure,
capable of absorbing any growth
needs and designed to seamlessly
integrate with third party services.
Safety & Encryption
All communication and data is
encrypted and hosted using industry
security standards.
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Messaging
Send text, audio, picture and video
messages to single contacts or
groups.
User Profiles
Provide complete user profiles,
including customisable themes and
third party social media integration.
Content & Data Storage
Securly upload, store & send content
within the MDK infrastructure or
through third party services.
Events
Create and manage events for
private and public audiences
featuring automatic reminders
Use Case: “Gambify” – Social betting with
your friends.
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1 2 3 4
Predict Match
Results
See Friends’
Predictions
Compete With
Your Peers
Chat With Your
Friends
Transforms mobile gambling into a social experience on
Use Case: Fantasy Football Messenger –
Increase mobile engagement
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Push Technology Advantages
Increased stability
Reduced server costs
Improved user experience
Seamless integration
Enabled features
Current Application MDK Add-Ons
Compete with friends Social Messaging
Performance Tracking Full Context Analysis
Live Drafts Simultaneous Content
Sharing
Game Updates Push Notifications
News & Research Adaptive Subscriptions
> 50% of NFL fantasy players use the mobile app
MDK creates a truly immersive mobile experience
Messaging & social features increase user engagement
MDKs feature set is to provide opportunities to build
messaging platforms and allow third party integration.
MessagingSend text, audio, picture and video
messages to single contacts or groups.
User ProfilesProvide complete user profiles,
including customisable themes and
third party social media integration.
Location ServicesShare specific location data and geo-
tag messages by activating the
location services functionality.
Content & Data StorageSecurley upload, store & send content
within the MDK infrastructure or
through third party services.
Authentification & VerificationSecured user authentication via
validated phone numbers or social
media profiles.
NotificationsPush notifications for messages and
events to specific contacts or groups.
VOIPTransmit voice data and set up
mailboxes for missed calls.
Third Party Services Integrate third party content platforms,
such as YouTube and allow sharing of
internal data to outside web properties.
EventsCreate and manage events for private
and public audiences.
Polls & RemindersAllow the creation, sharing and
exporting of context based polls and
reminders.
Streaming & ConferencingStream video and voice live to follower
audiences or within a private and
secure environment.
Location Search & DiscoveryImplement any number of location
based search and discovery features.
PaymentsSend and receive money through third
party payment wallets, such as Google
Wallet or PayPal.
Content PlatformsBuild a content platform and
marketplace, to allow the exchange of
user generated content.
Voice RecognitionTransform audio into text.
Follower ChatsEnhanced administrative capabilities
for VIPs, themes and events.
AnalyticsAdvanced user administration and
analytic capabilities.
Translation ServicesEnhance your communication
capabilities with translation from
services such as Google Translate.
Co
re F
ea
ture
sL
og
isti
cs F
ea
ture
sE
xte
nd
ed
Fea
ture
s
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The MDK architecture – Providing a full stack mobile
environment solution.
1
2
3
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2. MESSAGING BACKEND
Highly available server cluster
3. SERVER INFRASTRUCTURE
Lightweight communication
protocol based on MQTT
1. MESSAGING PROTOCOL
Client integration via APIs
and cross platform SDKs
4. CLIENT INTEGRATION
Highly scalable messaging
application server
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The MDK architecture is flexible and designed to
integrate third-party sources and content providers.
MDK Services
Databases
Contacts
Third-Party Services & Content
Providers
Cloud based On-premise
MessagingPush
Notifications
Profiles3rd Party
Integration...
Analytics Administrative Services
MQTT / HTTP API
MQ
TT
/ H
TT
P A
PI
Multi C
hannel M
essagin
g
Gambling &
Betting
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In a nutshell: Context messaging
technology for full mobile opportunities.
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A mobile, feature-rich messenger front-end
1. Social, interactive, context-dependent engagement.
2. High retention rates and customer insight creation.
3. Secure encryption and an efficient, reliable infrastructure.
US Office
101 West Broadway, Suite 110,
9101 San Diego, California, USA
German Office
Borsigstraße 9
10115 Berlin, Germany
MDK Labs GmbH
Kilian Thalhammer
Email: [email protected]
Phone: +49 160 47 84995
Russian Office
Sheremetyevskaya 6 bld. 1
129594 Moscow, Russia
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