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Thoughts on how mobile phone network operators should be operating their "fair use" policy for flat rate data plans.
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What is fair use?A Discussion & Debate but hopefully not an all out riot!
Points to Bear in Mind
Points to Bear in Mind
• Fair <> Unfair
Points to Bear in Mind
• Fair <> Unfair
• Therefore what is unfair use?
Points to Bear in Mind
• Fair <> Unfair
• Therefore what is unfair use?
Points to Bear in Mind
• Fair <> Unfair
• Therefore what is unfair use?
• Social Precedent
Points to Bear in Mind
• Fair <> Unfair
• Therefore what is unfair use?
• Social Precedent
• All You can eat buffet
Why do we need it
Why do we need it
Why do we need it
• Session time doesn’t work in an always on world
Why do we need it
• Session time doesn’t work in an always on world
• Users don’t understand data volume
Why do we need it
• Session time doesn’t work in an always on world
• Users don’t understand data volume
• Flat rate is needed to encourage take up
Why do we need it
• Session time doesn’t work in an always on world
• Users don’t understand data volume
• Flat rate is needed to encourage take up
• 24x7 maxed out connections would kill the networks!
Definition of Fair?Oxford Dictionary
• Just or appropriate in the circumstances.
• Treating people equally
Appropriate In The Circumstances:
Appropriate In The Circumstances:
• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.
Appropriate In The Circumstances:
• Therefore 20Gb for your home broadband is not the same as 20Gb on your mobile.
• All you can eat: Lunch vs. Dinner
Treating People Equally:
Treating People Equally:
• Fair to the network operator (who`s a business)
Treating People Equally:
• Fair to the network operator (who`s a business)
• Fair to the customer
Treating People Equally:
• Fair to the network operator (who`s a business)
• Fair to the customer
• Fair to other users of the network.
Treating People Equally:
• Fair to the network operator (who`s a business)
• Fair to the customer
• Fair to other users of the network.
• If you take all the food people behind you won`t be happy, if everybody did it the restarant would close.
Appropriate:
Appropriate:
• Depends on what other people are doing.
Appropriate:
• Depends on what other people are doing.
• Should use in the early hour of the morning be treated the same as at peak time?
Fair Use is relative!
• Relative to what you pay
• Relative to what others are doing
• Relative to time of day
• Relative to type of service
Proposal
• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
Proposal
• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
• Eg if most users consume 200mb and you use 50Gb thats unfair!
Proposal
• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
• Eg if most users consume 200mb and you use 50Gb thats unfair!
• But if most users consume 30Gb and you consume 50Gb thats fair :-)
Proposal
• A Fair use policy should never had a defined limit, instead it should be a multiple of the average use.
• Eg if most users consume 200mb and you use 50Gb thats unfair!
• But if most users consume 30Gb and you consume 50Gb thats fair :-)
Proposal
• However there is wide variation in users, but everyone wants flat charging.
• However there is wide variation in users, but everyone wants flat charging.
• Therefore Tiers of Service:
• However there is wide variation in users, but everyone wants flat charging.
• Therefore Tiers of Service:
• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.
• However there is wide variation in users, but everyone wants flat charging.
• Therefore Tiers of Service:
• Small, Medium, Large users, all unlimited but £10, £20, £30 per month.
• You are only compared to others on the same tier.
• The actual figures would need to be worked out for each service
• Users need to be educated
• .......?
To Do: