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Mobile Commons, Inc. | www.mobilecommons.com | [email protected]
Mobile Communications for Non-Profits
Michael [email protected]
Organizations Using Text Messaging
2Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
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Reach Everyone
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Underserved populations over-index for text messaging
• Text messaging usage is the highest among young adults ages 18-29, but the fastest growing group of text message users are those ages 50-64.
• Households who make less than $30,000/year text twice as much as households who make more than $75,000/year.
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Text Messaging is Effective
Copyright © 2015. Mobile Commons, Inc. All rights reserved. | www.mobilecommons.com | [email protected]
Text messaging is fastest way to reach the most people
• Text messages are the most likely to be noticed first and responded to immediately compared to emails, voicemails, and mobile app notifications.
• 74% of smartphone users experience “icon overflow,” or have too many mobile apps.
Mobile Commons, Inc. | www.mobilecommons.com | [email protected] 6
Ask for email and expect an 80% conversion rate
Automated Conversations
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Benefits of SMS More People More Action
More Donations
More Volunteers
More On-the-ground
Action
More Advocacy
Phone calls
What’s the Whole Point?
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Bigger Lists that Take More Action
The Shedd Aquarium used an SMS call-to-action in 25% of their TV ads to drive contest entries.
The TV ad with an SMS call-to-action generated 325% more contest entries than any other call-to-action.
Supporters that receive a text message are 77% more likely take action.
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A +mobile supporter is 250% more likely to donate, compared to supporters who are email-only subscribers.
The value of +mobile supporter was 309% higher than an email-only subscriber.
Case Study: Human Rights Campaign
Mobile Commons, Inc. | www.mobilecommons.com | [email protected]
Thank You!
Michael [email protected]
