Mobile Applications

CellnetrixResearch. Innovation. Experience.

Cellnetrix

Value-Added Trusted

Applications based on

Java (U)SIM

Convergent mobile solutions

Making Mobility More Secure…

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© Cellnetrix 2009 • Products and Services • English • 3 • 09/10/2008

Cellnetrix products and services

Software for smart cards and

secure devices based on Java

Card 2.2.1/2.2.2 UICC platform

Value-added

applications enhancing

mobile trust and security

cellApps

Over-the-Air management

services for (U)SIM and

R-UIM

cellSIM

cellOTA

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© Cellnetrix 2008 • Mobile Applications • English • 4 • 6/2/2008

Mobile marketing and promotion

The portfolio of smart applications with added value

Network applications for the operator

Contract application development

on request

Business and personal

applications

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Integration of applications


No server-side is

delivered

Application service

Provisioning (ASP)

using a dedicated physical or

virtual server

Service provisioning

using Cellnetrix OTA Platform,

operator or Cellnetrix partner

3 totally different schemes are

available for our customers

Server-side or OTA service

is optional

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Applications

Independence from the smart card vendors


Roya

lty-f

ree

license

Applications are tested on the SIM

cards of different manufacturers

mentioned by the customer.

Finally the complete SIM card base is

covered.

Royalty-free license covers

distribution of Cellnetrix applications

for the complete subscriber base

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Application deployment with a server-side service

Integration into the operators’ network

Application hosting at Cellnetrix

Cellnetrix applications could be deployed on the basis of

2 different business models: as an integrated solution

into the operator’s network or as a hosted solution

Royalty free licensing

of the software

Application service

Provisioning (ASP)


virtual server


using Cellnetrix OTA Platform

or Cellnetrix partner partner

3 totally different schemes are

available for our customers

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Cellnetrix business model

Hosting fee (monthly)Set up fee

a. Service management FeeFixed price per subscriber, per month

b. Service revenue Sharing modelFee/transaction

One time fully royalty free license fee

not tied to the number of subscribersRoyalty free licensing

of the software

Application service

Provisioning (ASP)


virtual server


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Full ndependence from (U)SIM-card manufacturersApplications are tested and provided for all compatible SIM cards required

by the customer

Pay once run everywhereCustomer can run applications virtually on any Java (U)SIM compatible platform

Stress testing assures long lifetime and high qualityApplications are tested on any target SIM card type before the delivery

Ease of integration into the networkApplications could be easily integrated with legacy applications and infsratructure

24h-a-day monitoring available for our customersHosted applications could be easily monitored via WWW-interface

Applications from Cellnetrix

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MOBILE MARKETING AND

PROMOTION

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PromoText-make your promotions interactive!

Mobile subscribers used to receive a lot of notifications and alerts usually sent by means of SMS such as missed call or voice-mail notifications, low balance alerts. Such notifications can be used to approach a subscriber in a non-obtrusive way, delivering him/her additional promotion or useful content ads. PromoText solution makes such technology interactive

Promotext includes a gateway responsible for post processing of SMS alerts, reformatting them and adding interactive ads according to the target group and rotation rules

PromoText operates as an SMPP-proxy feeding messages to a small applet on the (U)SIM

Subscriber with applet receives interactive SMS with active links and adds some additional features

+79161235678->14.05/11.02

+79031326478->14.45/11.02

+79099879832->14.45/11.02

Petrov Alexey ->17.00/11.02

>Joke of the day

>Your today’s horoscope

You were called


Your balance is $21.10

>Joke of the day

>Your today’s horoscope

Balance update

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+79161235678->14.05/11.02

+79031326478->14.45/11.02

+79099879832->14.45/11.02

Petrov Alex ->17.00/11.02

>Joke of the day

You’re called

+79161235678

Call

Delete

Send SMS

Store

Quit

PromoText Application


EEPROM, bytes RAM, bytes (U)SIM API version

SIM card requirements About 4К(standalone ) or on the

base of DSTK applet

256 Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements PromoText gateway could be integrated with any 3rd party solution supporting SMPP v 3.4

Main features

Conversion of plain notification messages to interactive ones

adding useful promotional links which can be instantly clicked by

the subscriber generating SMS, USSD or HTTP-request to the

promoted service as well as making a voice call

Easy integration with Missed Call Notification, Voice Mail, Balance

Alert and other legacy SMS applications supporting SMPP v 3.4

interface

Flexible subscriber database containing all related information

Configuration of promo ads and their rotation for any target group

Advantages

An inexpensive way to deliver promotional content to active groups

of subscribers;

Very low additional investments in the hardware;

A possibility to segment the subscriber base and do cross-selling

promotions;

Extreme effectiveness with the young and active teenager segment

Full backward compatibility with legacy subscribers

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Integration of PromoText into the operators’ network

E N T E R P R I S E

6 0 0 0

PromoText gateway

common

subscribers

Subscribers with

PromoText

applet

SMSCGateway of

Who called service

PromoText gateway generating

interactive adds is installed between

SMS alert service and SMSC and fully

supports backward compatibility with

subscribers without PromoText applet

SMPP

SMPP

plain SMS

interactive SMS


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LiveText

keep the subscribers informed

• Purpose

Main task of the applet is to show permanent or temporal short information to a

subscriber displaying it on the mobile screen. The application can be used to

display actual or low balance alerts, short information about available local

services. i.e. any short message which can fit a mobile screen.

• Main features

Notification to the subscriber in the permanent and temporal way (only when the

handset sleeps)

Notifications are updatable via OTA service and could be location-based

Easy to integrate with any SMS notification service

• Advantages

Could be a nice service for the subscribers willing to check often their balance

or get information about local services. The solution increases customer loyalty

and can be offered as a separate service.



SIM card requirements < 1К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party solution supporting SMPP v 3.4

Operator

Actual balance is $12

calls

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Information on demand

dynamic SIM menu engine

• Purpose

Application provides an easy way to access wide range of services (SMS,

USSD, voice, wap etc.) from the SIM toolkit menu with the easy navigation.

• Main features

Virtually 99% of the handsets are covered, services will be available almost in

any handset;

Menus are easily updatable by means of OTA;

Different menu profiles: prepaid, post-paid or even location-based services

could be supported automatically;

Optional support for graphic icons.

• Advantages

Operator can cover the complete subscriber base with a single application

manageable in the single way via OTA. There is no need to support different

(U)SIM profiles and test the application with different manufacturers: it can be

tested once, run everywhere and easily updated after the issuance under full

operator control.


SIM card requirements From 9K 250 Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party solution supporting SMPP v 3.4 to update menus via OTA

DownloadMusic

Pictures

Games

Videos

calls


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NETWORK APPLICATIONS FOR

OPERATORS


Operator Infrastructure

CustomerCareSystems

Network Mgmt

Web Server

Billing

SMSC

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Home Zone

an easy way to program cell ID behavior

EEPROM RAM (U)SIM API Version

SIM card requirements 2-5К (depending on requirements) - Release 5 and above, Java Card 2.1.1-2.2.1

Server-side requirements Integrates with operator or services-provider platforms and legacy applications

• Purpose

HomeZone application provides the possibility to inform the subscriber about local

services available for him/her depending on a location profile and makes it possible

to trigger such a service by a popup-alert on the mobile. It could be just a notification

that a subscriber entered a special zone or a more complex scenario. An example of

such a scenario can be switching from a mobile phone number to a fixed one and

back. Operator/Service-Provider may get a notification message be means of SMS

or USSD request.

• Main features

Notification via an idle message, popup message or actions menu

Notification by means of USSD и SMS

Update of the display information via OTA

Possibility to program complex conditions

• Advantages for the operator

Application provides the possibility to build location-based services with the

automatic subscriber triggering and brings much more value in such services

increasing revenue and loyalty.


Local Area Alert

Switch to home

Local Services

Manage

Ignore

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LockApplet




SIM card requirements 1-3К (depending on requirements) - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not required

• Objective

Application locks a SIM card when it is inserted into a handset listed in the “black”

list or if it is not found in the “white” list

• Main features

“White” and “Black” lists with IMEI Range, IMEI mask support

Operator notification by means of USSD и SMS if “blocking event” happened

Different ways to inform a subscriber about the block

Lists are updatable via OTA


Can prevent usage of illegal subscriber equipment with a SIM which bears a

particular subscription. It gives the operator more flexibility to offer flexible tariffs and

helps to fight fraud.

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Smart Startup

a way to program a custom initialization scenario



• Objective

After the activation of a SIM card several initialization actions might be performed. A

user can be subscribed to particular services silently or invited to sign in. This may

include even a short term promotion actions, bonus packages etc.

• Main features

Service activation via SMS, USSD

Provisioning of IMEI, Terminal profile data to the operator

Action list is updatable via OTA


Application can solve technical problems related to the initial activation of subscriber

contracts and also can be used for promotions actions to invite a subscriber to sign

in for any optional or time limited offer.


SIM card requirements 1К+ (depending on

requirements)

- Release 98 and above, Java Card

2.1.1-2.2.1

Server-side

requirements

Not required but can be integrated with any OTA solution to update action lists.

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Bon Voyage


• Objective

Bon voyage application can be used to program special behavior once a mobile

phone is activated in a roaming network and to give additional notifications to the

subscriber: popup message, popup action menu or idle text without disturbing the

user.

• Main features

Configurable notifications and action items

SMS and USSD activation requests

Provisioning of IMEI, Terminal profile, location data to the operator

• Advantages for operators

Bon voyage can inform the subscriber about the services in the roaming network,

provide information about the roaming costs and can promote special roaming

services, special offers or just provide the subscriber useful services such as local

weather forecast or currency exchange rate which can be access via USSD saving

roaming costs. A subscriber can opt in with the single click.

Welcome to Dubai

Cost of calls

Special roaming rate!

Local weather

Exchange rate


SIM card requirements 2К+ (depending on

requirements)

- Release 98 and above, Java Card

2.1.1-2.2.1

Server-side

requirements

Not required, optional integration

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Handy Tracker

• PurposeHandy Tracker is used to track handset parameters such as IMEI, Terminal Profile etc

after the activation of (U)SIM card in a new mobile handset automatically or manually

initiated by a subscriber.

• Main features

Extraction of IMEI, TP, LOCI and other useful parameters

Delivery of the parameters by means of USSD and SMS

Possibility to transfer data on request via OTA

• Advantages

An easy and reliable way to collect mobile terminal parameters which could be passed

directly to application or service providers. It assures that services are optimized for the

customers' handset functionality and provides a simple way to load terminal settings

anywhere a mobile was activated: home, roaming networks.



SIM card requirements About 1К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Could be integrated with any 3rd party DMS platform

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Easy Roam

guide mobile subscribers to the right network


• Objective

Easy Roam is a SIM-based application which optimizes the selection of the

preferred network by the handset. The application can work standalone or be

combined with an OTA platform, which offers the ability to download updated

lists of preferred networks (PLMN) when needed.

• Key features

Steering of roaming traffic to selected preferred networks

Network lists are updatable via OTA

Support of 1 or several subscriptions*


Easy Roam optimizes roaming costs by guiding subscribers to the most

prioritized networks , increases the roaming revenues in the partner networks

and provides better roaming services for subscribers.

*The feature is optional and manufacturer dependent

0

10

20

30

40

50

60

70

Standard roaming

Smart roaming

Roaming in the partners’

network

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Key features of Easy Roam


Controlled roaming with a single IMSI (Smart roaming with a single IMSI).

SIM Application keeps internally current roaming preferences for the particular subscriber and updates PLMN/FPLMN files during the

network registration in the new country. Various subscriber groups may have different roaming preferences. Application may ignore

updates of PLMN/FPLMN files by the mobile while using preloaded business rules for roaming in the particular region. Such internally

stored roaming preferences can be updated by OTA technology.

Controlled roaming with 2 or more subscriptions (Smart roaming with a partner subscription)

Additional functionality to activate different subscriptions during the visits in different countries is provided, so called roaming with a partner

subscription. Just like in the previous solution PLMN/FPLMN files are updated each time activation in the new country is detected.

Example:

Subscription 1 is used to work in the home network and provide local/limited roaming, as example only CAMEL roaming;

Subscription 2 is used for broad global roaming using subscription of the partner.


SIM requirements About 4-6К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not required but can be integrated with any 3rd party solution

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Main features of Easy Roam OTA application

Comfortable WWW administrative interface

Allows to manage DB of preferred networks for roaming, as well as available and forbidden networks. After

modifications to the roaming DB OTA updates could be automatically generated and scheduled to update all SIM-cards

in the field.

Subscriber groups

Solution provides support for managing different subscriber groups and specification of different roaming preferences for

different types of subscribers: business, pre-paid etc. Subscribers with or without Easy Roam applet belong to

different subscriber groups.

Intellectual management of OTA dispatches

OTA dispatches could be scheduled in the automatic as well as in the manual mode.

Best delivery time when allocation of SMSC is the lowest one could specified.

Forced change of the roaming partner

Handsets could be programmed to change the current network and select

optimal one immediately after the receipt of the new roaming

database update


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Smart Call


• Purpose

Smart Call is a SIM-based cost optimizer for outgoing calls during roaming. When

a subscriber is abroad, SmartCall makes it possible to set up international calls

over his or her home network instead of the more expensive roaming network.

• Main features

Support for Callback and Call-by-call modes

Triggering by means of USSD, SMS or DTFM

Can be configured depending on the selected network and current location

Configurable via OTA

• Advantages

Could increase operator revenue from roaming offering nice service for subscribers.


SIM requirements 1К+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server side requirements Not required

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Roaming assistant


• Purpose

Roaming assistant is used to inform a subscriber and fix his/her wrong mobile

number inputs while roaming in a guest network: such as false use of nation-wide

numbering instead of international, wrong usage of short numbering schemes which

could only work in the home network.

• Main features

Check phone numbers subscriber is dialing for correctness and fix his/her wrong

inputs

Check rules can be updated via OTA

• Advantages

Application can fix subscriber errors and make phone call happen increasing

revenue and subscriber loyalty.



Server-side requirements Rules updatable via OTA service

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APPLICATIONS FOR BUSINESS

AND PERSONAL USE


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SecuPass

secure storage on the SIM

• Purpose

(U)SIM is one of the most secure network components therefore it is ideally suitable

for storing any confidential information such as passwords, PINs and IDs. In case of

handset stealing the data on SIM could not be recovered without very expensive

electronic equipment which couldn’t be in possession of criminals. A subscriber can

add, edit and access confidential information via SIM toolkit menu.

• Main features

Any private information could stored such as Credit Card numbers, PINs, web logins

etc.

Universal PIN support with limited number of wrong verifications

Possibility to download data Over-the-Air

Very high security level

• Advantages

The application offers to the subscriber a nice value-added service which can drive

a revenue and increase customer loyalty. Operator can use such an application to

automatically distribute access information to the subscribers such as

login/password etc.

Business and personal applications


SIM requirements About 5-7К - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not required

Enter PIN:

********

Passwords

View

Edit

Configuration

OK

View Passwords

Alfabank

Lufthansa

My PC

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Missed Call


SIM requirements 2K+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server-side Not required

• Objective

• Very often MO calls are not successful because a called party isn’t available. The

applet can automatically send the notification to the called party to remind to call

back.

• Main features

A notification text can be specified by a user

Special conditions can be set to trigger the alert

Advantages

Missed call applet will generate SMS traffic and increase voice traffic by making

failed calls happen.

+7 916 100 00 00

Subscriber is unavailable.

Leave short message

notification to call back?


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One-time password (OTP)



• PurposeThe application offers one-time password generation functionality such as HOTP or

any proprietary algorithm turning any mobile handset into the authentication solution.

OTP is a cornerstone of the security for the world-wide web and online services

because static passwords can be easily compromised.

• Main features

Over-the-air personalization and customization

Support for several accounts such as my operator, my bank, my internet

Protection by additional PIN-code

• Advantages

Application is targeted for the business segment where the demand for 2FA (two-

factor authentication) is quite high. Mobile operators can generate additional

revenues by offering such application to corporate customers at the same time giving

a valuable service inside the SIM.


SIM requirements 3K+ - Release 98 and above, Java Card 2.1.1-2.2.1

Server side Not required, however OTA service can be used for the personalization

One-time password

My Operator

My Bank

Internet provider

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Multiple Subscriptions


SIM requirements 1-4К - Proprietary API, Release 98, Java Card 2.1.1-

2.2.1

Server-side requirements Not required but could be used to upload subscriptions via OTA

• Purpose

• The application implements switching between several subscriptions, for example,

between personal, travel and corporate what could be done manually or

automatically.

• Main features

Support for several subscriptions with different parameters and authentication

algorithms

Subscription selection via Menu

Support of the automatic subscription selection based on Location Area

information;

An option to select right subscription with the PIN

Engineering menu to manage subscriptions (add, edit or delete) via SIM toolkit

menu

Display of the actively selected subscription on the handset screen

• Advantages

Application gives a nice opportunity to use one SIM card with several completely

different subscriptions increasing customer loyalty, implement roaming with 2 or

more subscriptions saving roaming costs.


Subscriptions

>Personal

Business

Travel

Manage subscriptions

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Busy Call



Server-side Not required, however WEB-interface could be used for configuration of notification messages

• Purpose

• The application is used to inform calling party that the subscriber is currently talking

on the phone or just not willing to pick-up the phone. Busy Call sends message to

the calling number with a predefined text specified by the customer.

• Main features

Possibility to specify a text message for an alert

Manual change of the status (available/unavailable) from menu

Support of conditional statuses (ex. available only for friends in the phonebook)

Possibility to specify several messages for different types of alerts (calling, meeting

etc).

• Advantages for the operator and subscriber

The application will generate additional SMS traffic and provide an interesting

service for the subscribers increasing their loyalty.


Busy Responses

Set status (available)

Add new alert

Delete alert

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Secure Message

EEPROM RAM (U)SIM API version

SIM requirements 6К+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not any. Optional web interface is provided to manage key generation and distribution

• Purpose

• Peer-to-peer secure messaging SMS client providing the possibility to exchange

with encrypted short messages between 2 peers or even within a group of

subscribers sharing the same set of keys.

• Main features

Possibility to send long messages (more than 1 SMS) to a single subscriber or to

the selected group of subscribers

Encryption with DES or 3DES

Custom encryption algorithms can be used as an option

Web management interface for key generation and group management

Several languages might be supported if needed

Compact UCS2 format support is provided

Advantages for the Operator

Easy to use and integrate into the operator network client-server application will

generate additional traffic which can be billed separately from common SMS,

increase subscriber loyalty and provide secure services for private and business

customers.

The application can be further extended to add more useful functions.


Secure Messaging

New message

View messages

Key management

Language

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GroupSMS

with a single click send to all!


SIM requirements 5К+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not any. Optional web interface could be provided to manage recipient lists

• Purpose

The application allows users to send multi-recipient SMS messages. Every

message recipient can either respond to the original message sender (like in a

regular SMS message), or alternatively use the «reply-all» option and respond to

all the recipients of the original message.

• Main features

Possibility to send long messages (more than 1 SMS) to the selected group of

subscribers

Possibility to respond to all recipients of the message

Group management interface from SIM menu and WEB (option)


Application increases SMS traffic (and revenues), easy to deploy, requiring no

integration into existing infrastructure.


Group SMS

New message

New group

Manage groups

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Secret Huge Phonebook


SIM requirements 6K+ 256 bytes Release 5 and above, Java Card 2.1.1-2.2.1

Server-side requirements Not any.

• Purpose

The phonebook stored on the handset is easily accessible in case the handset is

stolen. The application makes it possible to keep and manage enhanced

phonebook which is stored in the SIM and secured by a special PIN.

• Main features

Synchronization via OTA;

1000 and even more contacts are supported limited only by SIM memory;

Store Name, Surname, mobile and fixed number, e-mail, etc;

Optional access from the desktop PC to manage contacts;

Make call, send SMS directly from phonebook;

Import/Export operations with the common SIM phonebook.


Application provides a valuable feature and increase customer loyalty.


Phonebook

Browse

Search

Add new contact

Delete contacts

Import contacts

Export contacts

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Contract application development

Any application mentioned in the presentation can be customized to the operator’s needs and integrated into their environment

Cellnetrix is able to do the development of any customized application on customer request

Applications could be integrated with the existing operator or service provider applications or service platforms

Cellnetrix works directly with SIM card vendors and perform throughout testing

Cellnetrix provides full on-site trainings, remote management services and technical support

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Conclusion….

Thank you for your attention!

We’re pleased to answer your questions!

Cellnetrix R&D Center

Yablonevaya alleya, 313a,

Zelenograd, Moscow, Russia, 124482

Tel . +7(495) 944-66-90

Fax. +7(495) 536-57-63

Cellnetrix GmbHHolstenkamp 54,

D-22525 Hamburg, Germany

Tel. + 49 40 891 062

Fax.+ 49 40 891 064

Email:

Web: http://www.cellnetrix.com

http://www.cellnetrix.com/

Technology

Mobile Applications