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A presentation driven by insights on how Emerging Markets are driving the Mobile Ecosystem.
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Mobile Advertising: How to Win Emerging Markets
Emerging Markets are Driving the Mobile Ecosystem
Emerging markets like Asia Pacific will add nearly half of all new connections between now and 2017
(1.4 billion)
Mobile powerhouses - China and India will contribute over 1 billion Mobile Internet Users by 2015
# Mobile Internet Users in Emerging Markets
> All of these markets together (US, UK, Japan, Germany, France, Australia & Canada)
How to Win Emerging Markets
elements of a winning strategy
5
Strategize for the Mobile First User
1
Their First Experience of Internet is on Mobile
In Emerging Markets, Mobile is not just another screen it’s THE Primary Screen
Mobile is the first choice for all media consumption needs – voice, messaging, video, music, content, news…
Reason, Relevance & Richness are key to engage with them. Need of a Wholesome Experience!
Cross the Language &
Culture Barrier
2
Consumers don’t think only in ENGLISH
Culture plays a critical role in decision making & buying behaviour
Regional content in all form occupies a large section of their content consumption needs
Singularity in communication across fragmented ecosystem 3
Over 2000 varied models sold in Emerging Markets
Android Smartphones available for < $100
Strategies based on capabilities of different OS / Devices
Leverage Mobile Audience Data 4
Mobile has more than just media data
Move from Inventory to Audience
How Brands can benefit from the combination of Telco + Network data
Plan for the Value Conscious Market 5
It’s a cash-led ecosystem
Talktime is the real currency of Mobile
You Should Recognize…
• USER is the King, understand them better
• Reason, Relevance and Richness are key to
engagement
• Emerging markets are high on potential but require constant
Innovation and Disruptive Thinking
• Collaboration with key stake holders to deliver a powerful
impact
How To Win Emerging Markets
Strategize for the Mobile First User
Cross the Language & Culture Barriers
Singularity of Communication Across Fragmented Ecosystem
Leverage Mobile Audience Data
Plan for the Value Conscious Market 5
4
3
2
1
Write to us on [email protected]
Talk to us about how you can win the Emerging Markets