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We Make Mobile Better! crowd-sourced solutions for testing mobile software and data

Mob4Hire Executive Summary Fall 2012

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Page 1: Mob4Hire Executive Summary Fall 2012

We Make Mobile Better!crowd-sourced solutions for testing mobile software and data

Page 2: Mob4Hire Executive Summary Fall 2012

Testing is a NIGHTMARE

Consider Mobile’s:

• Thousands of Hardware Variations

• Several Operating Systems

• Hundreds of Mobile Network Operators

• Wireless Access Options• Multitude of Users’

Locations and Languages

Page 3: Mob4Hire Executive Summary Fall 2012

Our solution … access to 60,000 mobile enthusiasts

people and devices on networks all over the world

Page 4: Mob4Hire Executive Summary Fall 2012

With greater reach

Cou

ntr

ies/

Carr

iers

uTest

RTH

RTH

RTH

Devices

RTH

RTH = Regional Testing Houses also Partners

Perfecto Mobile SOAST

A

Mob4Hire

RTH

Keynote

verses our competition

Page 5: Mob4Hire Executive Summary Fall 2012

Our customers …we’ve done over 28,000 tester projects in 70 countries

Page 6: Mob4Hire Executive Summary Fall 2012

… helped us identify a big opportunity

purpose-built rapid testing environments, accessible via APIs

Page 7: Mob4Hire Executive Summary Fall 2012

Mobile Software Quality Assurance ~ $12B Market in 2015**

• SMS Confirmation Testing = $36M*• For integrators and aggregators who need to

monitor message delivery and data

• Building out new labs for…• OEM (partnerships) Testing • Device Data Testing• And more

*Total Addressable Market **Research2guidance.com – Mobile Software Services Industry Report 2012 - 15% QA

Page 8: Mob4Hire Executive Summary Fall 2012

Crowd automation lowers costs

uTest

Device Anywhere

RTH

RTH

RTH

Perfecto

SOASTA Mobil

e Labs

Low

er

Cost

Reach

and saves time, compared to manual remote testing

Page 9: Mob4Hire Executive Summary Fall 2012

We’re making traction

• Technical • Crowd test automation with REST API & Android App

+ Crowd Management Platform• Beta release - August 2012• 1st Commercial Lab – Target release January 2013• Roadmap for 5 Labs

• Marketing• Economic feasibility - June 2012• Beta Sales and Pricing Program - Ongoing• Proven SEO/relationship selling

in beta, with paying customers; ready to scale

Page 10: Mob4Hire Executive Summary Fall 2012

Business Modelsubscription or bulk purchase revenue; dynamic bidding lowers costs

Page 11: Mob4Hire Executive Summary Fall 2012

Leadership Team

Laura Sullivan

17 years of experience in operations and consulting in telecom, manufacturing and the health care industries. Director of a $1B retail cooperative . MBA, Haskayne School of Business.

John Carpenter, P. Eng

Former Director of Technology for KnowledgeWhere Corp, and Architect of Geoservices for Useful Networks. B.Sc. University of Calgary in Geomatics and Spatial Programming.

Paul Poutanen, P.Eng

A wireless telecommunications industry veteran with senior experienced at Wi-LAN and Cell-Loc. Former President of Blister Entertainment. BScs in Industrial and Mechanical Engineer from the University of Manitoba.

Advisors/Board are professionals and industry experts based in Canada, US and UK.

Page 12: Mob4Hire Executive Summary Fall 2012

We need

Lead investor for $1.2M seed financing

Key hires in product management and business development

Page 13: Mob4Hire Executive Summary Fall 2012

… for rapid growth

• Technical (35%)• Expand technical team for development of

commercial release and ongoing support

• Sales and Marketing (55%)• Expand marketing team in product

management and technical sales; increase promotion

• Crowd (10%)• Crowd management

Page 14: Mob4Hire Executive Summary Fall 2012

Contact

Laura Sullivan

[email protected]

1.408.475.4161 (US)

1.403.471.7829 (CA)

www.mob4hire.com