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Sarah Lee's social presentation at MISHRM Leadership Conference, Lansing - May 6, 2011
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Social Media Explosion!
Sarah LeeDirector of Communications
Kalamazoo Regional Chamber of CommerceTwitter @SarahLWLee
Why is social media relevant?
• Putting your brand/cause as a priority
• Sense of value and connection
• Getting your message out quickly and widespread – Word of mouth online
So how should we use it?
• Develop and expand a personal network of professionals
• Develop a complete, keyword-rich profile for your personal profile and organization profile on LinkedIn and Facebook
• Search for potential members• Ask your current members to activate their
networks to reach out to prospectives
What makes a good SM strategy?
Goals
Execution
Response
Measurement
Goals
• What do you hope to achieve?– Short term goals (3 months, etc)
• E.g. grow followers to xxx amount on Twitter within 2 months
– Long term goals (1 year, etc)• E.g. establish an engaging online community
on Facebook page
Execution
• Where are you going to emphasize your efforts on?– E.g. Growing engagement, growing email
list, focus only on Facebook or FB and Twitter
• What type of content and who is target audience?– Content-rich database of materials– Reward followers/fans for helping you
meet your goal
Response
• How will you respond to comments or conversations?– Message delivery times– Acceptable response time (At the latest
within 48 hours)– Relationship and rapport building– Negative responses
• How do you keep them coming back?
Measurement
• IMPORTANT!– Builds accountability and manageable goals
• What are people saying about your organization/brand?
• Analytics – Quantitative & Qualitative• Pick appropriate measurement for your
specific goal
SM Management Tools
• HootSuite.com
• TweetDeck.com
• CoTweet.com
HootSuite.com
HootSuite.com
TweetDeck.com
TweetDeck.com
CoTweet.com
CoTweet.com
CoTweet.com
Questions?
Thank you for your attention!
More questions? You can reach me at:
Email [email protected] @SarahLWLeeLinkedIn http://www.linkedin.com/in/sarahlwlee
Download Presentation & Reading Resources At:
http://www.slideshare.net/SarahLWLee