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Miracle Toyota Internet Sales
Meeting Goals & Exceeding Expectations
New Business depends on us living
our mission statement.
Lead Generation
● Car Gurus● Cars.com● Black Book● Autotrader.com● Autopilot Craigslist ● Toyota.com● MiracleToyota.com
Chat me Up!
AliveChat&
Contact at Once(now functioning)
Internet builds volume, not gross
Try new sites.
More New Sites to Try
● Ebay ● Autobytel● Dealix● Any other suggestions?
Increase organic leads.
Drive traffic to our own site.SEO/SEM
Social Media Presence
● Active Facebook presence● Add Facebook advertising/coupons● Tweet About Happy Customers ● Increase YouTube video presence
o new walkaround videos (***contest?***)o welcome video, incorporate w/i initial emailo Testimonial Videos
Daily updates (at least!)
Silly me, I almost forgot:
Old Fashioned Newsletter
We need a monthly newsletter.
In a new-fashioned way. (Like email through Dealer Socket campaign)
Community Outreach Program
Haines City Chamber of CommerceConvention & Visitors BureauReligious AssociationsSports Associations
Expand Circles of Influence: Get Involved!!!
So we’re getting leads.
Now what?
Documentation
Document our process● Find problem areas● Implement fixes● Create Best Practices● Check and re-evaluate
o CQI Continuous Quality Improvement
Current Process
● Leads enter Dealer Socket● Leads are distributed Round Robin to MB and
Saraho unless we are off. Whoever is the only one
working when the other is off gets all leads that day.
● Automated responders kick in● Calls, emails, texts● If prospect is interested, go to front desk for
pencilo This takes a long time. Desk is less motivated
than if prospect is here.
Current Process (2)Breakdowns occur:
1. When Internet personnel are working on floor2. When desk is involved3. When wifi and internet connections are lost4. No printer access5. NOISY work area6. SKATING7. Co-workers not willing to
take Internet leads seriously. FYI, that’s Tonya Harding and Nancy Kerrigan.
Calling Process
● Day 1: we FU by telephone, email, text● Day 2: call and email● Day 3: call and email● Day 4: call● Day 5: call and email● Day 7: call and email● Days 10, 14: call and email● Days 30, 60, 90: email● Day 120: call and email● Day 180: treat as new lead
Known Problem Areas● Internet Lead Follow Up Procedure & Internet
Templates● Telephone protocol training● Credit Applications online are not complete● Getting the credit score● Getting a “pencil”● Lack of direction. To price or not to price.● Desk sharing makes it difficult to work● Need Internet Department room
To Price or not to Price
Price.
Why? The whole meeting goals, exceeding expectations thing. Plus the competition hates doing it. The customers have stated loud and clear. They want pricing.
More On Pricing
We need to be able to price via a given formula.
e.g. MSRP - Incentive or Cost + % or whatever management deems appropriate.
Ideas for new Lead Management
● Initial Email - include intro video and 3 choice strategy
● Go over Lead Follow Up Procedure● Change to used car offer after 30 days● Pre T.O. Internet Customers● Call 180 day old leads as if fresh
Improve Internet Department1.Stop the clock at 8pm2.Start the clock at 8:30 am3.No Incoming Leads on Closed Holidays4.Training for EVERYONE on Dealer
Socketa. input notesb. eliminate duplication of customers
5.Telephone Training for EVERYONE 6.Dedupe current database
Vehicle Brochures
Create and use vehicle brochures on slideshare.net
Ideas
Use TEXTING
Bluetooth Server - SMS Messages
Marketing
● Utilize LISTS in Dealer Socketo Target specific vehicles
i.e. FJ Cruiser, Solara● Create monthly CAMPAIGNS and mirror
paid advertising and commercialso Target every Holiday & Occassion
Orphaned Lease Renewals
Let’s ALWAYS have lists of lease customers to call. Please.
Post Visit
Try using www.surveymonkey.com
Use For● Post Sale● No Sale
Internet Sales Growth
Let’s achieve > 40% total salesLet’s measure it.
We need to be able to track Internet Sales
Prevent SkatingGet compensated for our work. Amen.NEW COMPENSATION PLAN!