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Jack Geller presents his research on broadband adoption in MN to the Blandin Broadband Strategy Board
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Minnesota Intelligent Rural Communities: A Progress Report on Broadband
Jack M. Geller, Ph.D.University of Minnesota-Crookston
Blandin Foundation Strategy Board August 31, 2010
* Funding supported through Blandin Foundation Grant No. U20010-001** Data collected by the Center for Rural Policy & Development, St. Peter, MN
Study Methodology
• Sampling: Stratified sample based upon rurality• Sample size = 911• Statistical Margin of Error : + 4%• Data collected between May 2010 – July 2010
** Data collected by the Center for Rural Policy & Development and provided under agreement with the MIRC project
The Technology Adoption Curve
Number of Broadband Providers in your Area
None
One
Two
3 or More
Don't Know
0% 5% 10% 15% 20% 25% 30% 35%
1.90%
13.80%
21.70%
29.90%
32.70%
Internet Connection Type
Dial-up
Cable Modem
DSL
Other
Don't Know
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
8.70%
30.30%
47.00%
13.60%
0.50%
Why Dial-up Users have not Switched
Not Available
Little Use
Use BB Elsewhere
Too Expensive
0% 10% 20% 30% 40% 50% 60% 70%
20.50%
15.10%
3.50%
61.00%
Utilization & Costs
• Median hours online per week: 10 hours• Satisfied with connection speed: 81.9%• Median price per month: $35.00• Median Total Communication Bill: $100 -$150
Computer & Internet Connectivity by Age
<21 22-35 36-55 56-64 65 and older
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
83.30%
89.70%
84.00%
74.50%
38.90%
83.00%86.00%
80.00%
70.80%
36.30%
ComputerInternet
Computer & Internet Connectivity by Income
Less than $25,000
$25,000-$39,000
$40,000-$49,000
$50,000-$74,000
$75,000-$100,000
$100,000-$150,000
More than $150,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
42.50%
65.10%
73.20%
87.30% 88.60%
96.40%100.00%
34.60%
61.60%
69.50%
84.80% 86.40%
92.80%
100.00%
ComputerInternet
Broadband is now the predominant method by which rural residents connect to the Internet.
In 2001 6% of all rural Minnesota households had a broadband connection; but in 2010 only 6% still have a dial-up connection.
Broadband access, while not yet ubiquitous in rural Minnesota is overwhelmingly accessible.
Competition is limited, but increasing in may areas.
Stagnant growth in home computers will create a “ceiling” on broadband growth.
The most cited reason why dial-up customers have not yet adopted broadband services is still price.
Observations
The socio-economic and demographic characteristics of rural Minnesota are greater barriers to the full adoption of broadband technology than geography or topography.
The challenge to full adoption will lie in the development of broadband applications that are specifically relevant and valued among those remaining “laggards.”
Observations
