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http://www.bluewiremedia.com.au/web-strategy-summit-2012 Mike O'Hagan from MiniMovers, explains how his company transformed its industry & how he continues to drive a million dollar business growth via the web. This case study was presented at the Web Strategy Summit in Brisbane on Wed 21st Nov 2012, held at the Australian Institute of Management.
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Mike O’HaganFounder/Owner - MiniMovers
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Entrepreneur - Serial Bootstrapper1. Find opportunities that can be developed into solutions that
people will buy.
2. Start businesses with little or no capital investment .
3. Avoid borrowing – and minimise risks.
4. Fund (force) growth from within.
5. Experiment and systemise.
6. 80% focused on product and people and 20% focussed on money (opposite of Corporate thinking).
My single PERSONAL goal/focus is to make a crap load of money EVERY WEEK and not “HAVE TO” work.
1985
2008
2005
1988
Short distance, direct door to door,
Residential or Business MOVES
2010 2011 2012
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When people want to buy something they cannot hold or touch (time) .......
1. Memorable NAME
2. Product to suit the NEED
3. Wow Delivery (Exceed Expectations)
4. Friends of your Business (referral)
90%
10%
Ask Somebody
Advertising
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When people want to buy something they cannot hold or touch (time) .......
90%
10%
Ask Somebody
Advertising
GET PEOPLE TO TALK ABOUT US
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When people want to buy something they cannot hold or touch (time) .......
1. Memorable NAME
2. Product to suit the NEED
3. Wow Delivery (Exceed Expectations)
4. Friends of your Business (referral)
5. Social Media• Commenting• Entertaining• Informing
90%
10%
Ask Somebody
Advertising
1. BE DIFFERENT
2. BE NOTICED
• Who you are
• What you do
• Why use you
• How to contact you
BE DIFFERENT ……… BE NOTICED
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Mike O’HaganGoogle Me