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Go-to-Market Startegyfor Microtica.com BLUE OCEAN
Go-to-Market Strategy for Microtica.comby DoXTeam
Adrijana Atanasova,E-business
David Pavloski,Developer
Gjorgji Pejkovski, Designer
Mila Milivoevikj,E-business
Ana Dimkovska,
Marketing
Contacted Early Contacted Early Adopters via:Adopters via:
Problems, Risks & Problems, Risks & SolutionsSolutions
Trust Trust IssuesIssues
Lack of Lack of InformationInformation
Fear od Fear od MigrationMigration
Maintenance guarantyMaintenance guarantyData privacyData privacySource code ownershipSource code ownership
Ideal Buying PesonaIdeal Buying PesonaAge: 35Education: Computer Science (or other related field)Roles: IT Executive ManagerGoals: Support the company’s IT strategyChallenges: Reduced IT budget. Multiple IT platforms. Old IT systems. Company is afraid to change and, therefore, he is afraid to move solutions due to fear of failure.
Tom,Executive manager of
IT company
Key ValuesKey Values
Pre-packed Pre-packed solutionssolutions
CustomizCustomizationation
Technical Technical SupportSupport
Multiple programming languages Multiple programming languages Cloud Cloud SolutionSolution
Competitor AnalysisCompetitor Analysis
PriciPricingng
Number of Number of microservirmicroservir
cesces
Third Third partiesparties
Internet Marketing StrategyInternet Marketing Strategy
SEO
Display
Network
ContentMarketing
AdWords - Display AdWords - Display NetworkNetwork
AdWords - Display AdWords - Display NetworkNetwork
AdWords - Display AdWords - Display NetworkNetwork
Facebook AdsFacebook Ads
Linked In AdsLinked In Ads