The Microsoft Services deployment of Microsoft Dynamics CRM has saved employee time and increased employee productivity. They now access multiple tools with a single login; their tools are more intuitive and their searches more efficient. The company now has greater control over client data that is more accessible and less prone to error.

With its information system central to intricate customer relationships, Société Générale teams used multiple software applications for client information. They were not intuitive, ill-suited to banking and finance vocabulary, and poorly integrated with the rest of the company’s system.

“Dynamics CRM helps us to better organize our work. It helps us manage our client portfolios better, more actively, and more consistently. It’s a real performance lever for cross-selling between our sales teams.”

—Isabelle DufexHead of Institutional Client Relations,

Société Générale

After creating user focus groups to map the needs of each business activity, Société Générale chose Microsoft Services to deploy its new CRM system. Microsoft Services helped them complete the project in a very short timeframe—just six months from needs statement to first version, and to implement simultaneous pilots on three different continents.

Learn how to gain control over your customer data with Microsoft Services Dynamics Solution

Banking on customer data using CRM increases client service satisfaction

Source: Data Quality and the Bottom Line, The Data Warehouse Institute;

Société Générale

associates in 33 countries on multiple continents

12,000

Société Générale, a financial leader, masters its client data and improves efficiencies

in revenues for 20126.189B

contacts at 50,000 client organizations

160K

48%

52%of companies believe their customer data quality needs to be improved

of companies do not have a plan in place to manage or improve customer data quality

Market outlook