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Growing Indonesia’s Local
Software Economy
Tony Chen
President Director
26-May-2009
Disclaimer: Some data points in the presentation might be slightly dated, they are only for discussion purpose. Microsoft holds no responsibility for the accuracy of the data.
GOI Mission
Growing the economy
Job Creation
Reducing Poverty
GOI Vision
“Transformation towards a
Knowledge Economy Society”
Indonesia @ Stage-1 ofIT Countries Development Stages
Key Indicators# Local SW Companies: 250 # Prof Developers : 60,000PC Penetration: 4.0% Piracy Rate: 85% IT spend / GDP: 0.7%. Broadband penetration: 0.6%
Software Opportunity in Indonesia
• IDC report:
– ICT sector can create 81,000 jobs in 2009
– Contribute USD 12billion to GDP
• 110,000 science and technology graduates
every year
• 60,000 developers (IDC)
Growth Levers for
Indonesia Software Economy
Indonesia Software Economy
Govt.
Demand
Incubate
Supply
Policy
Universities
Students
Developers
Free tools
Startups Funds
Software Services
Public Sector
Vertical Solutions
Creative Economy
PC Penetration
Government
• Clean Government and Good Governance
• IPR laws and framework
• Technology neutrality
• Tax Structure for IT
Policy
• Industry-aligned curriculum
• Creative IT startups
• Incubation of business
Creative Economy
• PC:Student Ratio is at 1:1900
• Microsoft trained 170,000 teachers touching 8,200,000 students
• Accessibility and Affordability
Bridging Digital Divide
Supply: Human Resources
• Technical trainings in Jakarta and smaller towns
• GEEKS: Largest online developer community in Indonesia
• Localized content in Bahasa Indonesia
• 25 Most Valuable Professionals (MVP) in Indonesia
Empowering Developers
• Imagine Cup: 8500+ students registered in Imagine Cup’09
• DreamSpark: Free tools to spark students’ creativity
• Students 2 Business: Get students ready for jobs
Enabling
Students
• Microsoft Innovation Centers: at UI, ITB, UGM & ITSN
• MSDN Academic: Subsidized licenses for universities
• Microsoft Student Partners: 20 MSPs across as many universities
• Open System Interoperability Lab at UI
Investing in Universities
Incubate
•Microsoft BizSpark
•67 startups initiated in 6 months!
•USD 4million worth software offered
• iMulai
•Contest for national competitiveness in IT
•DyCode: Project Batam Port
•Empowerment of ISVs
•Portal to empower local ISVs
•Localized training programs & content
Demand for IT
• Procurement of ISV solutions
• eGovernment and eGovernanceGovt IT Spend
• Build on Strengths
• Creative Industry, Oil&Gas, Agriculture, Manufacturing
• SMB Solutions
Vertical Solutions for Industry
• MSPP
• Partner Sales Management
• $1 of Microsoft earning => $19 to local business partners
Microsoft Partner Program
Dec 2007
Nat’l InnovDay
Mar 2008
iMULAI
Winner
May 2008 GLF
Jul 2008
IC Finals
Aug 2008
Movie Land
Sep 2008
Dream Spark
Nov 2008
iMULAI
Dec 2008Nat’l InnovDay
Feb 2008 iMulai
Winner
May 2008
MDC, IC winner
ImagineCup: World’s Premiere IT Competition for Students – 200,000 students registered globally
4 Microsoft Innovation Center in ITB, ITS, UGM, UI and the 5th setting up in UPH
Partners in Learning – Trained 170,000 Teachers and reaching 8,200,000 Students
iMULAI –The Creative & Innovative competition – First in Industry
The journey so far…
11
Aspiration: Development Stages7
Key Indicator
654
Philippines,
Saudi Arabia,
Indonesia,
Vietnam
321
Thailand,
Turkey,
Romania,
Bulgaria, Egypt
South Africa,
Greece, Poland,
Russia, Mexico,
Malaysia, Portugal
Czech Republic,
New Zealand,
Spain, Taiwan,
Singapore, China,
Hungary, India
Korea, Belgium,
Austria, Ireland,
Brazil, Hong Kong,
Italy
Netherlands, Australia,
Denmark, Switzerland,
Norway, Israel,
Finland
United States,
United Kingdom,
Sweden, Japan,
Germany, Canada,
FranceTypical Values
0.1 - 0.4 0.3 - 0.6 0.5 - 1.5 1.0 - 2.5 1.5 - 4.0 4.0 – 7.0 4.0 – 7.0# Prof Dev’s per
1,000 pop
0% – 10% 10% - 20% 10% - 30% 10% - 40% 30% - 60% 40% - 70% 40% -70%PC Penetration
60% - 80% 60% - 70% 40% - 60% 30% - 40% 20% - 40% 20% - 30% 20% -30%Piracy Rate
0% – 1% 0.5% - 2% 1% - 3% 1.5% - 4% 2% - 4% 3% - 4% 3.5% - 5%IT spend / GDP
Few, if any,
universities offering
CS or EE degrees
Limited use of
technology in schools
Few higher education
institutions offer IT-
related degrees
Some technology in
schools, limited to
large cities and
vocational schools.
Some CS or EE
graduates. Few
universities offering
both areas of study
Technology usage in
schools growing.
IT use in most city
secondary schools
Some CS or EE
graduates. Few of
universities offering
both areas of study
Heavy tech use in
secondary schools;
elementary schools
only in the city
Major universities
offer EE/CS degrees.
A few offer post-
graduate degrees
Widespread IT use in
secondary schools and in
majority of elementary
schools.
Most universities offer
both CS/EE degrees.
Post-graduate degrees
available at multiple
universities.
Widespread
technology usage in
all schools
Strong supply of
CS/EE graduates.
Education
Limited eGov
adoption, no online
transactions
Limited eGov adoption,
few online transactions
eGov services for
internal use. Citizen-
facing transactions
limited
eGov services for
internal use. Citizen-
facing usage growing
Key eGov services,
but not broadly
integrated across
jurisdictions
eGov services available;
Some integrations across
jurisdictions
Robust eGov services
integrated across
jurisdictions
Government
Adoption
Technology in
business limited to
multinationals
Technology in business
limited to multinationals.
Tech usage
penetrating into M-L
domestic firms.
Technology usage
penetrating more
deeply into M-L
domestic firms.
Common IT use in M-
L domestic firms.
Small bus. usage
beginning
Widespread IT in M-L
sized domestic firms.
Small business usage
common
Widespread IT in M-L
domestic firms. Small
business usage
common
Technology
Usage
Investment funds
from regional
/multinational banks.
No private VC
Majority of gov't
investment funds from
donor community. No
private VC
Donor community
fund investment
limited
Gov investment exists
and some private VC
Donor community
fund investment very
limited
Private VC available
Foreign private
investments
Government, VC, &
private investment
funds available
Foreign private
investment
Robust investment
infrastructure: Gov,
foreign private
investment, VC funding
Robust investment
infrastructure: Gov,
foreign private
investment, VC
funding
Investments
0 – 400 300 – 600 400 – 700 400 – 800 400 – 900 600 – 2,000 2,000+# ISVs
CALL TO ACTION
1. Grow ISVs
2. Grow Developer
Community
3. Increase PC penetration
4. Reduce Piracy
5. Increase IT Spend