1

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

You May Tweet The Bride

2

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

3

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Producing local content

1. User driven 2. Geotagging API 3. Real-time location

4

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Consuming local content

Valuable context for

local conversations

5

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Social Integrations on AT&Ti Properties

Share Content via Social Networks Facebook Connect Integration

6

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

7

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

8

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

9

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: Superpages

Direct message @SP411 on Twitter with local search query (listings, weather, movies, directions.)

10

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: Calgary.com

Local search results returned with traditional listings and most recent related tweets.

11

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Twitter & Local Mashups: iAte

Indexes food & restaurant mentions on Twitter.

12

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Social Media Use Among “INC. 500”

13

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Use of Traditional vs. Digital Media

Varies Widely by Age of Business

Use of Print Yellow Pages vs. Twitter(by Age of Business)

Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).

Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).

Methodology: Online. Co-sponsor: ConStat.

Twitter: Overall 9%

14

Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

Attitudes Towards Social Media

Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).

Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).

Methodology: Online. Co-sponsor: ConStat.

SMBs that Intend to Use a Page On a Social Site in Next 12 Months

Overall average @ 32%

Note: Scale begins at 10%.