Metrics: Making Your Product CountAgile Austin - Product SIG

February 24, 2015

Sponsored by:

Introducing Your Speakers

Wes KayAgile Coach | Lean Product Owner(Macmillan New Ventures, Dell, Humanity, ShiftPlanning, and TeacherGraph)

Dan CorbinAPI Product Manager, Context.IO (a Return Path company)

Metric Basics

What are Metrics, and why do we use them?

What is a Key Performance Indicator (KPI)?

What Are Vanity Metrics?

“Vanity metrics are dangerous.”

Vanity Metrics = Metrics w/o Actionable Meaning

Actionable Metrics

Challenge Your Assumptions

(In)validate Those Assumptions

Measure What Matters

Actionable Metrics: Macro vs. Micro

Macro Metrics

Baselining, Learning, and KPI’s

Like Against Like

Micro Metrics

Optimization and Troubleshooting

Hill Climbing

Questions?Thoughts?

Communicating KPIs

Your Metrics Will Change

What metrics should you track?

“Not sure what the numbers mean? Get the customers on the phone and ask them.”

-Eric Ries

Recommended Reading

Recommended Sites and Blogs

PracticeTrumpsTheory.com LeanStartupCircle.com SVProduct.com

More questions? How do you utilize metrics?

Thank you for joining us

Contact Us

dan.corbin [at] gmail.com

me [at] weskay.com

Tools and Resources

Optimize.lyGoogle Analytics

Tools and Resources

KISSmetrics Crazy Egg

Tools and Resources

Geckoboard Moz