UKRAINE, 17 OCTOBER 2013

AUGUSTO DE LEON PONCE

12 September 2013

METERING SOLUTION & INSTALLATION PROCESS

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DVD Recorder

DVR

Games Consoles Digital Transmission: Satellite, Cable, Terrestrial, IPTV, WebTV

VCR

Analogue Terrestrial

Analogue Cable

Analogue Satellite

MEASURES ALL PLATFORMS

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THE METERING EQUIPMENT – NON INTRUSIVE

Three basic components: • Base Unit • Vacuum Florescent Display • Remote Control

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WHAT IT MEASURES

• TV on or TV off

• The active source

• The channel

• Second by second

• Who is watching

• Audio prompts

• Any language

4

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STANDARD HH INSTALLATION

GPRS/Broadband

Meter #1

Meter #2

Meter #3

TV #2

TV #3

TV #1

TV #2

TV #3 •Non-intrusive • 12 individuals • 12 guests (can be expanded)

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Meter Installation

Satellite/Cable/IPTV decoder

Digital Video Recorder/DVD Player

Game console

audio

audio

audio

IR Keys

Audio Signatures

+ Infrared

TV audio output

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DETECTION METHODS

• Audio fingerprints

• Infrared stream (teletext, interactive activities, simulcast)

• Service information

• Direct Frequency Measurement (DFM)

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Audio Signal

1001010100101001 1010010010010010 0011001010010100 0010010111001001 1110010100011100 0010110101010001 1001010100101001 1010010010010010 0011001010010100 0011001010010100

Digital Stream

10011101

Signature

Content Matching

• The Nielsen meter becomes a simple "electronic ear" that listens to and records the audio coming from the TV set

• Audio matching technology is used to identify the audio signatures collected during viewing to baseline recordings from reference sites located in each marketplace

AUDIO SIGNATUES

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AUDIO MATCHING

010101010

Household TV set

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Ch 35

Ch 1

Ch 2

Ch 3 . . .

Ch N

100100100

101101101

101010101

010101010

011011011

Reference Database Digital

Comparison

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NIELSEN METERING EQUIPMENT - ADVANTAGES

• Non-intrusive

• Easy installation and maintenance

• Robust detection methods

• Sharp resolution time (+/- 2 secs)

• Totally independent

• Approved by most demanding JICs