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Merck & Co. Inc.A Pharmaceutics Information System
Research Develop
Produce Distribute
Merck as a whole…
Business Goals and Objectives
• “The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return”
What information system?
Customer Relationship Management
Profit
Pricing
Precision
The Merlin Sequence
Data purchased from IMS
Data loaded on to Oracle Database
Users use decision support tool to form reports
Reports are sent to various departments for decision making
Merlin
• Third Party Data Collection through IMS–Costs $20 million per year.
• Data Collected includes–“HCP [Hospital Casemix Protocol]
performance data –market data –activity data –plan data
• Uses a reporting tool to form reports and make queries.
Merlin
• Uses a Microsoft OS• Oracle Database and DBMS• MicroStrategies vendor for the
support tool• Much of the system was customized
in house. • One of many complex systems Merck
uses.
Utilization of the CRM
Executives
Accounting Marketing Sales Supply Chain Management
IS and Strategic Advantage
• Pricing– Inventory– Storage– Waste– Transport– Theft– Damage– Cost of Inventory– Ability to relocate?
• Uniqueness– Patents– Secrets– Usefulness– Generics– Development Cost– Research– FDA Approval
CO$T$
“The Merlin CRM is what engulfs this whole process and makes the whole thing work.”
• Sources:– Eileen Moyer. Email Interview– Merck.com/about/mission/html– Merck.com/merckhelps/