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Platform to deliver visual and interactive retail content to consumers’ preferred web, mobile, and social touch-points. Sophisticated yet easy-to-use templates deliver a consistent experience across all channels while taking advantage of the unique capabilities of different platforms. Apps developed with the platform increase sales, lift conversions, drive customer acquisition, build loyalty, and make your audience spend more time engaged.
Citation preview
Merchandising on
Social and Mobile
Davai.com 03/28/2012
1
Overview • Consumers spend more and more time on
social media and on mobile • Traditional web shopping solutions are poorly
suited for these channels – Search-based shopping with its “vending machine” experience
doesn’t work well on mobile – Social users expect rich content and conversations around
brands and products – Lack of shopping intent makes both channel challenging
• Social and mobile needs high-‐impact merchandising that tells a living product story
2
Online Visual Merchandising • Online visual merchandising allows merchants to create
an exclusive shopping experience – Communicate brand message, showcase products, entertain and reinforce an emoAonal connecAon with a brand
• Targets a much more lucraAve “window-‐shopping” behavior centered on exploraAon, socializing, and interacAvity – Create conversions and sales beyond what today’s e-‐commerce–as–vending machine models deliver
• Merchandising apps are designed to tell a product story, to moAvate browsing, to emphasize demand generaAon – InsAll the urge for impulse and mulA-‐product purchases
3
Merchandising Apps Lookbooks -‐ visual ensembles of products with the ability to click/tap and buy inspire sharing and conversaAons InteracAve Magazine -‐ tradiAonal editorial content with animaAon and video effects and back-‐stories that can be easily navigated Digital Catalog -‐ visually arranged personalized categories that can be browsed offering quick navigaAon to individual products Shopping Guide – lifestyle or seasonal promoAons of products categories (e.g. valenAne day) that are annotated with informaAon Style Picker – lets customers create content with interacAve modules designed to promote sharing and social shopping Virtual Showroom – immerse your customers in a one-‐of-‐a-‐kind shopping experience using innovaAve visualizaAons and animaAons
4
Create Merchandising Apps C
hann
els
Ret
ail C
onte
nt
Web/Microsite Social Mobile
Templates
Merchandising App
2. Choose Template
1. Upload Content
3. Deploy App
On sale
Free shipping
Buy one / Get two
Price match
Timed sales
Movie
Image Editorial
Programmed Content Offers / PromoAons Product Catalog
Pla
tform
Social
Commerce
AnalyAcs
5
Virtuous Cycle: Facebook
News Feed
Ads
FB Profile
Tabs
App
FB Page
s
Merchandising App
More fans & subscribers
More fans & subscribers
More likes & content
Higher conversion
Social Presence
Social Shopping
Be]er Targeted
Ads
Engaged Community
Social Ad
6
Act on Customer Intelligence
• Apps are built on top of a powerful analyAcs service tapping the wealth of social, mobile and web acAviAes – Understand social interacAon, product discovery and shopping
pa]erns
• Drive commerce transacAons based on the analysis of customers' online acAviAes along the social graph – Tap into a new world of customer idenAty, presence and social
intent
• Deliver a highly personalized shopping experience – Get user preferences and presence data in return
Dashboard Profile AnalyAcs
7
Summary • Merchandising Apps deliver visual and interacAve retail
content to customers’ preferred web, mobile, and social touch-‐points
• SophisAcated yet easy-‐to-‐create Merchandising Apps deliver a consistent experience across all channels while taking advantage of the unique capabiliAes of different placorms
• Merchandising Apps increase sales, lid conversions, drive customer acquisiAon, build loyalty, and make your audience spend more Ame engaged
8
Campaign Flow: Contest
9
10
Campaign Flow: Product Launch