Memory Retention:

iPadPrintvs

1 iPads are the fastest growing mobile device in Australia.It’s predicted that 18% of Australian’s will own an iPad by the end of 2011(Nielsen 2011)

Do iPads have a negative impact on learning?2www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

iPads are the fastest growing mobile device in Australia.It’s predicted that 18% of Australian’s will own an iPad by the end of 2011(Nielsen 2011)

Do iPads have a negative impact on learning?

4 International research found memory retention was 20% lower when reading from an iPad compared to print (Miratech 2011)

What does this mean for classroom practice?5www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

6 To maximise memory retention, classroom learning needs to combine digital and print materials

Encouraging memory skills should remain a focus of classroom teaching7www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

8 In 5 years the desktop computer will be dead as the majority of people will access the internet via a mobile device

Tablet devices like the iPad will dominate9www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

References

Miratech (2011), White papers: ‘Readers are more likely to skim over articles on an iPad than in a newspaper’.Available: http://www.miratech.com/blog/eye-tracking-etude-iPad-vs-jour-nal.html

Nielsen (2011), ‘Australian Online Consumer Report’.Available: http://au.nielsen.com/site/documents/AustralianOnlineConsum-ersReportMediaRelease.pdf

www.socialmediaeducationgroup.com Memory Retention: iPad vs Print

www.socialmediaeducationgroup.com Call 1300 308 468

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