MEETING USERS ONLINE

Public libraries' experiences with Library 2.0

Maryanne Gosling Glenn Harper Michelle McLean

Who we are

http://www.erl.vic.gov.au

http://www.frankston.vic.gov.au/library

http://www.cclc.vic.gov.au

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What CCLC did

BlogsPhoto sharingMaps Learning 2.0Web pollsSocialbookmarkingScreencasts

Why?Growing virtual use

Improve existing servicesOffer new servicesInteract with users Present content in new

waysCommunicate directlyShowcase

What did we use?

WordPress

Blogger

Flickr

Google Maps

Poll Daddy

del.icio.us

Camtasia Studio

Who does it?One person

Working part-timeWith a team of interested staffand management support

How do we promote it?RSS feeds

Word of mouth

Information tool

Learning 2.0

Postcard

Staff talks

Links, links, links

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How do we manage it?With management

support

Develop policy

Creative Commons

Use stable tools

Backups

How do we justify it?Statistics

Links, links, links

Relevance to existing service

Lessons learnedPromote

Use multimediaHTML skillsCasual voiceExperimentInvite interactionBe creative

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More lessons learned

Use tools in unusual waysUse RSS feedsUse existing resourcesStatistics from startLearning 2.0Have fun!

Plans for the future

New website

Screencasts

Podcasting

Vidcasting

More blogs

Wikis

What ERL did● ERL - 13 branches, 3 mobiles with

a fulltime Web Administrator (webgurl)

● Lots of blogs● Wiki● Podcasts● Forum for book discussions● Google Maps of the branches, links

on branch pages (embedding slows page load)

● Social network mashups

Why?

● Better way of promoting events● Incorporate member input into the

website● Reach a greater audience with events● Find interesting new ways to present

information ● Make the website more dynamic

During renovations - Boronia● Photos of the renovation were

uploaded to Flickr● Flickr badge placed in the sidebar

of the What's New blog

Podcasting the radio showhttp://share.ovi.com/channel/webgurl.public

● radio show is recorded● use Acoustica to edit out music and

ads● uploaded to Ovi● now podcasting author visits

Adding more authors

● Issues with quality control○ Need guidelines & policies○ education (instructions and hands-on)○ set up post templates for blogs

● Control the style for a professional look

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Developing Web Links Wiki

Reasons for choosing Wikka Wiki

● We could host the wiki ourselves● We could hide the registration form

and create our own● We could control access to read

and write to the wiki globally and per page

● It had a simple editor● There were no ads

Dealing with spam● Need to be an editor to add

content● Editors need to register with

library staff through the website form

● Disallowed comments

Promotion● If you build it they won't necessarily

come● Stage 1 Staff - Need staff training so

editing is not intimidating● Stage 2 Schools - Demonstrations to

local school librarians● Stage 3 General public - screencasts● Potential for collaboration with

other library services● Currently at Stage 1

Why FLS use web 2.0

● Website boring● Change library’s public image● Work outside Council style guide● New ways to promote services● New ways to interact with

customers● Offer new services● Learning 2.0● Put web 2.0 into redesigned website

What we do

● Blogs ● Feeds● Polls● Mashu

ps

What do we use?● Blogger – two library blogs● Feedburner - email and RSS feeds● Google Maps – locations and

directions● Google Reader – RSS feeds into

blogs● Bravenet – polls and blog counter● YouTube – video embeds● Flickr – image slideshows and

badges● Odiogo – text to speech audio

streaming● Imagechef etc – still and video

mashups● Twitter via Twitterfeed – RSS into

Twitter

How do we promote & distribute it?

● Links from website to blogs● Links to specific posts from

website● Email subscriptions ● RSS feeds, including into Twitter● Embedded links to email and to

save in Digg and Delicious● Word of mouth ● Promote to colleagues

My two blogs

● Blogalogue○ library news and what's on○ literary prize winners and shortlists○ service promotion○ reader development○ monthly customer feedback PDFs○ fun stuff

● Read Alert live○ what’s new in stock○ generated from LMS emails

FISH

The Blogalogue’s guiding principle is the FISH philosophy – Be There, Play, Make Their Day and Choose Your Attitude™

Image courtesy of gnewman at StockXchng - www.sxc.hu

Blogalogue = fun

We adopted and promoted the Middleton Interactive Learning Centre as a new branch

Comments● Enable and ask for comments

● Moderate comments - post or reject

● Reject spam● Have a comments policy linked

from blog● Respond to selected comments,

as some are questions or need clarification

Our Librarians post got two commentsAnonymous said... It is not a reality show. It is not a mockumentary. It is supposed to be a comedy, ha haAnonymous said... Hi harps,Thanks for your interest in the show and the world of Middleton. Enjoyed your blog. I laughed at your description of the show as a reality series.Hopefully you've been enjoying the ride so far.Frances and the team.

Fun polls

● FLS use Bravenet for polls in blogs - and do fun polls

Online competition

● Blogalogue’s design a library poster competition

● Poster slideshow on Flickr

● iPod nano as prize

● 1 happy winner – only 2 entrants!

Fear not! Play and see how far you can take it.

The ALIA presentation and paper were compiled using Zoho Show & Wetpaint with only one face-to-face meeting

Zoho Show - http://show.zoho.comWetpaint - http://www.wetpaint.comMost images courtesy of StockXchnghttp://www.sxc.hu