Mobile - Marketing - Media

Model Case : Retail

Retail

Retail:

- Zara- Cosmopolitan- Grazia- MarieClaire- H&M- Newlook- La Redoute

Promote the iPhone application ZARA

o Find the nearest ZARA storeo Discover the new collection ZARA Fall/Winter

2010/2011o Receive 20% off with your next purchase at ZARA

o New trends in fashion, beauty tips, sexo advices, last People scoops,,,o Follow the Cosmo actuality, find the last test and quiz, and speak to CosmoMano Target: Woman– 16 to 35 years. o Site and audience :

• Appli iPhone : 6,5 M impressions/month - 185 000 download

o Thanks to the Grazi application, find on live all the news of the 1st daily female newspaper : fashion, beauty, people, culture…

o Target: Woman– 16 to 35 yearso Site et audience :

• Appli iPhone : 400 000 impressions/month - 80 000 downloads

o Wish to change your decoration or need inspiration? L’appli Marie Claire Maison is here to help and accompany you in all your decoration research,

o Target : Woman– 26 to 45 years, SPC +o Site et audience :

• Appli iPhone : 800 000 impressions/month - 62 000 download

o Context: Lauch of the new H&M Spring/Summer collectiono Goal:

Maximize the visibility of the new H1M Spring/Summer collection Inform and send the mobile users to the outletsInformer

o Targeting: iPhoneo Solution: Campaign on Cosmopolitan and Grazia iPhone applications with banners and

interstitials,

o Context: Launch of the Newlook Spring/summer 2010 collectiono Goal:

Create the buzz around the new collection Generate trafic to the NewLook outletsTargeting: iPhone

o Solution: Application Sponsoring on Closer ; Interstitials & Banners 20% off for students

o Context: Sales promotion of the La RedouteSpring/Summer collectiono Goal:

Generate trafic to La Redoute outlets Targeting: iPhone

o Solution: Campaign on Cosmopolitan, Grazia, Marie Claire Maison, Cuisiner and Closer in Banner and Interstitial Formats

Mobile – Marketing - Media

Thank you!

Don’t hesitate to contact us for further information:

Philippe des CARSCo Fondateur

@: philippe@mbrand3.com : +33 6 75 43 48 06

220-224 boulevard Jean Jaurès92100 Boulogne-Billancourt