We start by learning about your organization from the very first conversation… learning

about your objectives and priorities, how you are currently reaching people to spread your message, and gathering information on your

target audience(s).

This important first step helps us relay critical information related to your goals that will

provide our Social Media Lead Strategist with details that will help them define what your

social media strategy needs to look like.

Nothing we do is cookie-cutter.

We then align with what’s important to your organization and focus on critical priorities.

For example:

• Ways social media can help your organization get more members

• How to reach new people such as the next generation of donors and volunteers

• Techniques we use to identify the goals of appealing to your target audience

• Providing a platform for your organization to broadcast the great things you are doing in your community.

United Way of Central Florida United Way of Central Florida’s social media goals included building the next generation of donors and volunteers, as well as changing the way people view the United Way. The Maximize team doubled the amount of UWCF Facebook fans in less than a month.

FLUMC came to Maximize looking for guidance and hands-on help bringing their organization into the world of social media. They’d already experimented with some platforms but were unsure how to tie it all together into a broader, longer-term strategy. Working with Maximize, they identified the goals of appealing to a younger, tech-savvy audience and providing a platform for local churches to broadcast the great things they were doing in their communities.

Maximize collaborated closely with the conference’s talented in-house team to develop a systematic strategy for attracting and engaging their membership on social platforms. Using a truly cross-channel approach, our team was able to engage their membership and incite user-generated content and enthusiastic conversation.

“Maximize is second to none. If you value client service above ‘services’, strategic thinking, innovation, and collaborative consulting that will exceed your expectations, this is the team to partner with.”

Gretchen Hastings Director of Connectional Relations Florida Conference of the United Methodist Church

One of the great successes for this client was our “Actions Speak Louder” photo contest, which challenged fans to show how their church makes a difference in their community.

This contest generated over 100 entries from member churches and brought in an additional 1000 fans to the page… all without spending a single dime on paid promotion.

Florida Conference of the United Methodist Church www.facebook.com/FloridaUMC

Results: Grew page from 0 to over 4,200 highly targeted fans in 3 months. Created exceptional engagement with the audience. Daily posts frequently generate 150+ comments, likes, and shares.

Children’s Movement of Florida www.facebook.com/childrensmovementFL Objective: Grow CM’s social media fan base and engage in email capture. Strategy: (Ads-only campaign). Use FB ads to target parents in FL who had demonstrated interest and support for other non-profits. Generate fans and emails through a $500 gift card give-away (donated to CM). Results: Generated nearly 4,800 fans over 4 months at a cost of $0.56 per fan. Captured over 700 emails.

United Way of Central Florida www.facebook.com/unitedwayofcentralflorida

Objective: Generate awareness and interest in UWCF’s mission among young professionals in central FL. Capture emails for on-going marketing efforts. Strategy: Use FB ads to target users age 20-40 in central FL. Generate fans and email optins through concert ticket give-aways. Promote UWCF events and causes on Facebook page. Results: Acquired 2,800 fans over 5 months at a cost of $0.93 per fan. Captured over 200 emails.

Maximize Social Media Understands Social Media and Can Deliver Results.

We help you minimize the hassle and maximize the impact of your social media budget.

Engage Your Customers Where They Live Get Involved in the New Digital World

Maximize Social Media, LLC http://MaximizeSocialMedia.com

Please Contact Your

Maximize Social Agent™

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