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Presentation on ICT trends in developments and what this means for the agri-food business, focussing on the FIspace platform. The presentation was part of the mastercourse Hortibusiness in which about 20 entrepreneurs from the horticultural business are participating.
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Naar platforms voor elektronisch zakendoen
Masterleergang Hortibusiness, Module 6 – Logistiek en ICT
Sjaak Wolfert
13 Maart 2014, Wolfheze
Sjaak Wolfert – curriculum vitae
1990 – 1996: MSc Crop Science at Wageningen Agricultural University (cum laude)
● Thesis: Modelling crop growth using literate programming
1996 – 2002: PhD at Wageningen University, depts. of Organic Agriculture/Applied Computer Science
● Thesis: Sustainable agriculture: how to make it work – a modeling approach to support management of a mixed ecological farm
2001 – now: Senior Scientist ‘Information Management and ICT in Agri-Food Supply Chain Networks’ at the Agricultural Economics Research Institute (LEI) of Wageningen University and Research Centre
2007-2009: President of EFITA (European Federation for ICT in Agriculture Food and the Environment)
2009 – now: Assistant Professor Information Systems at Information Technology Group of Wageningen University
2011: guest researcher at Massey University, New Zealand
Overzicht - ingrediënten
Achtergrond van ons onderzoeksthema
●Projecten
Globale ontwikkelingen ‘software development’
●Platforms
●Software/Business Ecosystems
●Future Internet
Illustratie a.h.v. het FIspace platform (i.o.)
Interactief
●Deelnemen in ontwikkeling?
Practice
Knowledge
development application
law & regulation
multi-dimensional
Agri-Food Supply
Chain Networks
(AFSCN)
innovation
geographic cluster
horizontal fulfillment
Vertical
• information• communicatio
n• control
• ICT plays a crucial role
• farm is a focal company
ICT becomes a key driver for innovation
Location-based monitoring and service delivery through GPS
Internet of Things (IoT) – everything/everyone gets connected, M2M communication leading to autonomously communicating devices and virtualization of objects and processes
Data explosion (Big Data), linked open data and the potential of open innovation
Mobile, Cloud services and App stores – the Internet is everywhere (smart phones, embedded networked devices, etc.) with new possibilities for service delivery, augmented reality, etc.
Social media – more direct and instant interaction between stakeholders potentially leading to new market opportunities and channels, co-innovation, etc.
Business process modeling using SOA
application service layer
market 1
application
farm
application
research institute
application
government
application
market 2
application
business service layer
get restrictions information
get field and crop data
get legal restrictions/ environmental points
get cost analysis
update adminis-tration
business process management layer
production process
A.Analy
sis
Generic Integration Framework• Technical Architecture• Reference Information Model• Technical Infrastructure• Organizational Infrastructure
B.Basic
Design
Pilo
t A
Pilo
t B
Pilo
t C
……
…
C. Iterative Implementation
OverallDevelopment
Prototyping
General framework for development: incremental
growth
Project Portfolio
2006-2010: Programmaleider Kennis op de Akker, (KodA)
● Integratie en Standaardisatie van ICT
2010-2014: Programmaleider Programma Precisielandbouw (PPL)
● Integratie en Standaardisatie van ICT (www.pplnl.nl)
2010-2012: Coordinator agriXchange: Coordination and support of setting up a network for developing a system for common data exchange in the agricultural sector (www.agriXchange.org)
2011-2013: Coordinator SmartAgriFood: Smart Food and Agribusiness: Future Internet for Safe and Healthy Food from Farm to Fork
2013-2015: Coordinator FIspace: Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics
2014-2016: Coordinator SmartAgriFood2: Smart Farming in the Cloud
Platforms
Wie kent deze?
Wat kun je hiermee?
Waar gebruik je het voor?
Privé of zakelijk?
Wie kent deze?
Wat kun je hiermee?
Waar gebruik je het voor?
Privé of zakelijk?
En wie kent deze nog?
Waarom hield dit op?
Natuurlijk kennen we deze:
Maar hoeveel Apps gebruikt u nu al voor het electronisch zakendoen?
Met alleen een verzameling losses Apps zijn we er nog niet!
●Ze moeten op een flexibele manier de processen in de keten kunnen ondersteunen
Wie kent deze?
‘Facebook’ met allerlei ‘Apps’ voor electronisch zakendoen bestaat nog niet!
Misschien kent u deze
Salesforce AppExchange
Fraunhofer Logistics Mall
Descartes
SAP store
Ariba
GT Nexus
Alibaba Group
Future Internet
Public-Private Partnership
Background Future Internet PPP: Evolution of the Internet
Internet of People / Content
Internet of
Things
Internet of
Services
Internet of Computers
Generic idea of FI-PPP illustrated by phase 1 projects
http://www.fi-ppp.eu/projects/
Generic Requirements for the Future
Internet
FI-WARE Core Platform
The Reference Architecture of the FI-WARE platform is structured along a number of technical chapters, namely:
Cloud Hosting
Data/Context Management
Internet of Things (IoT) Services Enablement
Applications/Services Ecosystem and Delivery Framework
Security
Interface to Networks and Devices (I2ND)
See http://www.fi-ware.eu/our-vision/ for detailed information
FI-PPP Programme Architecture
90 M€ 80 M€ 130 M€
Accelerators
FI-PPPLeadership beyond R&D
FI-PPP
1. Making the world ‘smarter’ and accelerate
sustainable innovation
2. Making Europe a world leader
in Future Internet
technologiesICT technology research
ICT applications research
Application Pull
Technology push
The ICT world is changingSample of 50+ global ICT firms
Source: European Commission
US: n = 27Asia: n = 11EU: n = 18
Net sales % change2012Q2 vs 2007Q2US: +48%Asia: +50%EU: -12%
The ICT world is changingSample of 50+ global ICT firms
Source: European Commission
US: n = 27Asia: n = 11EU: n = 18
Net sales % change2012Q2 vs 2007Q2US: +48%Asia: +50%EU: -12%
• Platform-based businesses on any possible device are outperforming in sales and profits any other ICT business.
• Platform-based business models have been the main drivers of US net sales growth together with leadership in mobile devices, apps stores, microelectronics for mobile devices, software, and IP networks.
PlatformsNetwork effects
• 1-sided
• 2-sided
Partly taken from Pieter Ballon, iMinds
PlatformsHow to get started? Who will pay?
Q1: Platforms
Q2:Third party applications
Q3:Users
Towards software/business ecosystems
Hoe werkt het: Living Labs, business ecosystems en
open innovatie
proprietary space
open space
serv
ices/
pro
duct
s(e
.g.
soft
ware
)
services/products(e.g. contract research)
serv
ices/p
roducts
(e.g
. food, a
dvice
s)
new applications
new
so
luti
ons
agri-foodbusiness &
government
research &education
ICT/consultancy
business
new knowledge/modelsknowledge
models
innovations
questions,data open source
solutions
open innovati
on process
Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics
Sjaak WolfertProject Coordinator
Wageningen UR (NL)
Project Details
• EU Seventh Framework Program (7FP)– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated Project (IP)
• Total budget: 20 M€• EU funding: 13.5 M€• Duration: April 2013 – April 2015 (Phase II)• Grant Agreement: 604123
Location-basedservices
Internet of Tings Wireless Sensor Networks
Consultants
Forwarder
Production Plants
Carriers
PortsCustoms
BanksInsurances
Authorities
ConsumersFuture Internet Features
Social Media
Motivation and Impact
Agri-Food, Transport and Logistics:• EU turnover: 1,500 billion €• Efficiency: 148-220 billion € savings• Sustainability: 26.5% of CO2 emissions
FIspace will facilitate:■ … seamless cross-organizational
collaboration (information exchange, communication, coordination of activities)
■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices)
■ …rapid, easy, low cost development and deployment of customized solutions (apps and services)
■ …agile formation of business networks and ecosystems (social networks and app/service markets)
Privacy & Security
Internet of ServicesCloud Computing
Linked Open Data, Big Data
PartnersCoordinator
Technicalpartners
Trialpartners
Knowledge and networking partners Pert
Partners
34
Technical Overall Platform Approach
Deployed inthe Cloud
Future Internet Core Platform
I2ND IoT Cloud IoS
Real World Integration
Service Provisioning & Consumption
Ubiquitous Broadband
Connectivity
Infrastructure Virtualization
SPT
Security & Reliability
Generic Enablers
FI-CODE
Tool Support
FIspace: Extensible SaaS
App 1 App 3 App n…
Collab. Workflow 1 … Collab.
Workflow kExtension
Mechanism 2:Configurable Collaborative
Workflows
Extension Mechanism 1:Addition of value-add functionality through AppsUser
FIspace platform High Level Architecture
Front-End
FIspace Store
Real-time B2B Collaboration
Core
System & Data Integration
Security, Privacy, and Trust Management
Operating Environment
Dev
elop
men
t Too
lkit
I2NDIoTIoCIoSS&T
GENERIC ENABLERS
DEVELOPMENT TOOLKIT
Base Technologies
Validation
1. Crop Protection Information Sharing
2. Greenhouse Management & Control
3. Fish Distribution & (Re-)Planning
4. Fresh Fruit and Vegetables QA
5. Flowers & Plants SC Chain Monitoring
6. Meat Information Provenance
7. Import & Export of Consumer Goods
8. Tailored Information for Consumers
Trials:
1 4
3
5
2
6
8
7
Intelligent PerishableGoods LogisticsSmart Distributionand Consumption
Farming in the Cloud
Use Case Trial Experimentation Sites
1. Crop Protection Information Sharing
2. Greenhouse Management & Control
3. Fish Distribution and (Re-) Planning
4. Fresh Fruit and Vegetables Quality Assurance
5. Flowers and Plants Supply Chain Monitoring
6. Meat Information Provenance
7. Import and Export of Consumer Goods
8. Tailored Information for Consumers
FIspace Ecosystem DevelopmentIn
dust
ries
(con
verg
ing)
Farming & Manufacturing Transport & Logistics
(Producers, Farmers, Manufacturers, Suppliers, ..)
Wholesale & Retail Service Sector
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)
ICT Industry (going to the Cloud)
Cloud Operators & Infrastructure Providers
Software & Solution Providers
Value-Added Service Providers
I2NDIoTIoCIoSS&T
(+ follow up)
GENERIC ENABLERS
DEVELOPMENT TOOLKIT
Base Technologies
Validation
Plants & Flowers Trial“Quality Controlled Logistics in Floricultural Supply Chains”
Cor Verdouw & Robbert Robbemond (Wageningen UR)Masterleergang Hortibusiness, Module 6 – Logistiek en ICT
13 maart 2014, De Buunderkamp, Wolfheze
MotivationReal-time
Quality Controlled
Supply Chain
Reduction of product waste
Shorter lead times
Better capacity utilisation
Better quality for consumers
Chain Moni-toring
Future Internet
Quality Sensing
Planned Use Cases Phase II
1. Item tracking & tracing
2. Conditions monitoring
3. Expert quality assessments
4. Product quality alerts
5. Quality decay prediction
6. Quality controlled planning
AppApp
App
App
App
App
Phase 1 Demo App: http://trackntrace-wur.rhcloud.com/fpp3.html
Planned Use Cases Phase II
Front-End
FIspace Store Real-time B2B Collaboration
Core
System & Data Integration
Security, Privacy, and Trust Management
Operating Environment
Dev
elop
men
t Too
lkitFI-
WARETech-
nologyFoun-dation
End-users Developers
Use case 1. Item tracking & tracing
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
Item locations
Use case 1. Item tracking & tracing
Use case 2. Conditions Monitoring
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
2b. Trolley conditions monitoring
Item locations
Location conditions
Item conditions trajectories
Condition alert
Use case 2. Conditions Monitoring
• Overview of environmental conditions
• Overview of products at location
• Suitability of conditions for cultivars at location
• Alarms for problem notification
Use case 3. Expert Quality Assessments
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
3. Expert quality assessments
2b. Trolley conditions monitoring
Item locations
Location conditions
Quality evaluation
report
Item conditions trajectories
Condition alert
Use case 3. Expert Quality Assessments
Docking Area Grower
Truck Inbound
Transporter
Grower Greenhouse
Trader Warehouse
Truck Outbound
Transporter
Retailer Shop
Quality score: 0-100%
Use case 4. Product quality alerts
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
3. Expert quality assessments
4. Product quality alerts
2b. Trolley conditions monitoring
Item locations
Location conditions
Quality evaluation
report
Item conditions trajectories
Condition alert
Item quality report
Use case 4. Product quality alerts
Docking Area Grower
Truck Inbound
Transporter
Grower Greenhouse
Trader Warehouse
Truck Outbound
Transporter
Retailer Shop
Environmental parameter values
Temperature: 25 °C Humidity: 88% Luminance: 18.000 cd
Use case 5. Quality decay prediction
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
3. Expert quality assessments
4. Product quality alerts
2b. Trolley conditions monitoring
5. Quality decay prediction
Item locations
Location conditions
Quality evaluation
report
Item conditions trajectories
Condition alert
Item quality report
Item quality decay
prediction alert
Use case 5. Quality decay prediction
• Historic quality decay trajectory based on measurements
• Simulated quality decay projections based on quality development models
• Alarms for expected quality issues
• Advises for interventions
Use case 6. Quality Controlled Planning
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
3. Expert quality assessments
4. Product quality alerts
2b. Trolley conditions monitoring
5. Quality decay prediction
6. Quality controlled planning
Item locations
Location conditions
Quality evaluation
report
Item conditions trajectories
Condition alert
Item quality report
Item quality decay
prediction alert
Use case 6. Quality Controlled Planning
Recapitulatory overview of use-cases
1a. Item tracking & tracing (inbound)
1b. Item tracking & tracing (outbound)
2a. Specific location condition monitoring
3. Expert quality assessments
4. Product quality alerts
2b. Trolley conditions monitoring
5. Quality decay prediction
6. Quality controlled planning
Item locations
Location conditions
Quality evaluation
report
Item conditions trajectories
Condition alert
Item quality report
Item quality decay
prediction alert
Ideas for new apps???
Serious exercise...
There are 4 accelerator projects for agri-food business: FInish, SmartAgriFood2, Fractals and SpeedUP_Europe
In the coming 2 years, they will launch an open call for App development of 16 M€ in total
What would be your Future Internet dream application that you would like to see to be developed?
More information
www.agriXchange.eu
www.SmartAgriFood.eu
www.FIspace.eu
Or contact me:
nl.linkedin.com/in/sjaakwolfert/
@sjaakwolfert
Thank you for your attention
Backup slides
How can Future Internet boost the application of ICT?
Transport
Current key competition issues / drivers / business models
How more data contributes to this
Which innovations and new business models are possible ?
Public issues / consumer concerns (that motivate public investments)
Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Current key competition issues / drivers / business models
Retail brand loyalty (also versus food
service and on line)Small, local farm support
Reduce cost priceCope with legislation and
paper work
Innovation GRIN technologies
Service concepts
Internationalization, Consumer driven innovation
Cope with power retail, Sustainability issues
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Public issues / consumer concerns (motivate public interest)
Sustainability: pollution and waste Health
Food Safety + TransparencyFeeding the world within boundaries
of earth’s carrying capacity
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
How more data contributes to this
Sustainability HealthSafety + TransparencyFeed the growing world
Precision Farming: better controlBetter management decisions
SophisticatedTechnology,More advise
Segment products and
input suppliers;Benchmark with
competitors
Consumer decision support (pre- and after
sales)
Better service concepts, e.g. in logistics (less waste) and store replenishment
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Which innovations and new business models are possible ?
Precision Farming Better management Segment Cons. supportService ++
Open farm management systems with specific apps.
Distance advise on diseases etc.Computer aided advise and
decisionsRegionally pooled data analysis
for science and advise
Personalized advise with new appsOnline shops
Short supply chains, feed back consumer-producer
Measure, pay sustainability
Better T&T
Paperless chain, Store
replenishment, Category
management
Sustainability HealthSafety + TransparencyFeed the growing world
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
