The Great Debate: Mass Email Solutions• Vertical Response• Exact Target• Constant Contact• Eloqua• Compare, Contrast and Discussion

Portland Nonprofit User Group Meeting 1.21.2011

Considerations

• Pricing• Integration with Salesforce

• Email Batch Limits• Reporting Abilities

• Multiple User Functionality• Pre-made Templates

• Ease of Use• Support

# of emails:

•1-1,000 - $12.75/1K•1,001-2,500 - $11.05/1K•2,501-25,000 - $10.20/1K•25,001-50,000 - $8.50/1K•50,001-100,000 - $7.22/1K•100,001-500,000 - $6.38/1K

Vertical Response

PROS:-Pricing.-Ease of use.-On demand cost structure.-No email batch limits.-Integration with Salesforce.-Pre-made templates.

CONS:-Global unsubscribe.-No sharing across users.

Core: $2,400/month (240K emails)-SF integration-Web opt-in-Forward to a friend-Triggered emails-Real time analytics-Multiple From addresses

Advanced: $6,000/year (240K emails)-Dynamic content-Conversion tracking-Private IP address-API access

$150/25K emails above

Exact Target

PROS:-Extensive help files and online community.-Salesforce integration.

CONS:-Pricing.-Ease of use – requires deeper knowledge of SF.

•0-500 contacts - $12/month•501-2500 contacts - $24/month•2501-5000 contacts - $40/month•5001-10K contacts - $60/month•10001-25K contacts - $120/month

Constant Contact

PROS:-Pricing, especially for small NPOs.-Selection of pre-made templates.-Good web support.

CONS:-Integration with Salesforce weak (selection from lists in SF allows only 200 at a time).-Weak template editor.-Reporting only available in Constant Contact, info doesn’t sync for SF reporting.-Global unsubscribe only.

Eloqua

Lite: $1,200/month- Up to 3 users

Express: $2,000/month-4-10 users

Team: $3,200/month-11-50 users

Enterprise: $6,400/month- 250 users

PROS:-Unlimited emails.-Comprehensive training, web and live.-Web forms.-Dedicated IP address.-Salesforce integration.-Lead scoring.-Advanced personalization.

CONS:-Pricing.