MarketView Data Management Platform | Data Services, Inc

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Global Database Management & Analytics Platform

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www.dataservicesinc.com

Introduction

MarketView was designed to meet the specific needs of today’s Database Marketer. With advanced, yet user-friendly, tools for data segmentation, customer/buyer/data analysis, campaign management, email marketing and much more, MarketView provides the complete range of functionality required for all your data-driven marketing initiatives.


Combine & Standardize Multiple Data Silos


Compiled List Transactional Database Prospect DatabaseSpreadsheets for Various One-Off

Projects

Data Standardization & Hygiene

Appended / Modeled Data

Flag & Remove Duplicates Based on Priority; Merge Data

Core Database

Campaign Analysis & Creation

Email Deployments

Data Export for Postal, Phone & Other Campaigns

Input Files:

Reporting

Features

Advanced SegmentationMarketView allows even the most non-technical marketer to create and execute “train-of-thought” queries, create on-the-fly data sets involving the most advanced segmentation criteria and run custom analytical reports by campaign and/or segment.


MarketView Selection Tree Screenshot


Features

Data AnalyticsMarketView provides advanced, customized reporting that can be used to effectively analyze customer behavior and inform marketing initiatives.Standard Reports Include:- Cross Analysis (Buyers of ‘X’ also bought ‘Y’)- Value By Source/Key- Channel Buying History


MarketView Dashboard Screenshot


Features

Customer/Product AnalysisEffectively analyze customer response and buying behavior in order to reveal insights with regard to both channel affinity and cross-product connectivity. Such data can be immediately leveraged to inform segmentation and subsequent campaign creative.


Cross-Product Analysis Report Screenshot


Features

Campaign ManagementEasily create campaigns based on even the most complex segmentation sets and business/RFM analytics. Quickly create and process queries and campaign outputs for immediate response to changing market conditions with MarketView‘s Campaign Management module.


Features

DSIemail Platform IntegrationMarketView is seamlessly integrated for one-click transmission of segments created in MarketView into the DSIemail Platform. Marketers receive all the tools they need to effectively create, transmit, track and benchmark their campaigns in one easy-to-use online platform.


Features

Customized Lead Scoring Pairing MarketView with DSIemail or another integrated ESPs platform allows users to create customized lead scoring programs based on a point system tied to customer / prospect interaction with email campaigns, e.g. opens and clicks as well as transactional and other elements.


Database Services

Data Quality & File PreparationEven the most state-of-the-art database platform will be useless if your data is not validated and optimized. Data Services has 45+ years experience in validating & enhancing US & Int’l B2B & B2C databases involving postal, email & phone data from 240 countries & territories.


Database Services

Data Enhancement & AppendAdd your data’s missing pieces and take full advantage of the segmentation functionality available within MarketView by appending demographic, transactional, behavioral and/or business data onto your file. DSI offers over 120+ B2C elements and over 40+ B2B elements available for append to your database.


Database Services

Customer Profiling & ModelingWho are your best customers ? How can you make campaigns more efficient? What segments should be mailed more/less? All questions that can be answered by creating an accurate profile of those in your database. Data Services offers a full range of models to meet your goals.


What’s Next?

Planned Platform Integration


CRM

MarketingAutomation

And More…

About Data Services, Inc.

Founded in 1967, Data Services is a leading provider of data management and multichannel services to a global client base spanning both geographic locations and industrial verticals. With state-of-the-art platforms, including MarketView, and services for US, Canadian & International Data Quality, Data Appending, Customer Profiling/Modeling, Email Broadcasting, and much more, Data Services, Inc. provides a one-stop-shop for your worldwide data management and multi-channel marketing needs!


THANK YOU!

Data Services, Inc.31516 Winterplace PkwySalisbury MD, 21804-1883

Contact Us:

Toll Free: (800) 432-4066International: +1 (410) 546-2206Email: [email protected]


mailto:[email protected]

Technology

MarketView Data Management Platform | Data Services, Inc