Market Research Report : Security Software Market in India 2011

Security Software Market – India

September 2011

2

SAMPLE

SECURITY SOFTWARE MARKET - INDIA 2011.PPT

Executive Summary

Market

Drivers & Challenges

Future Trends

Competition

�Rapid change and advancement in technology is resulting in the emergence of newer and more sophisticated malicious softwares

� Some of the future trends identified comprise of frequent attacks on crucial IT infrastructure, rise in the frequency of zero day vulnerability threats, change in IT security tools and consumers will focus primarily on encryption technologies

Major Security Software Vendors

Player 1 Player 2 Player 3 Player 4

� Presently, security software market in India is estimated to hover around INR XX bn and is

expected to achieve a CAGR of YY% to reach INR ZZ bn by 20--

� The market is broadly classified into consumer, SMBs and corporate segment wherein vendors

offer specific products for individual segments

� Security software vendors sell their products through various means, some of which include

direct sales, online portals, salesforce and channel partners

Drivers: � Rapid Computerization� Abundant Presence of Smart Handheld Devices� Increased Internet Usage� Frequent Usage of Storage Peripherals� Rapidly Growing E-Commerce� Rising Cyber Attacks� Increased Security Awareness� Government Initiative

Challenges:

�Free of Cost Availability of Pirated

Softwares

�Tendency to Avoid Software

Upgrades

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• Security Software Market – Overview

• Security Software Categories

• Types of Cyber Attacks

• Preventive Measures

• Drivers and Challenges

• Channel Partners

• Major Vendors

• Key Users

• Recent Developments

• Future Trends

• Strategic Recommendation

• Appendix – Cyber Threats


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SAMPLE

Frequent use of internet enabled systems and handheld

devices is primarily driving security software market in India

• Security software market in India is witnessing a steady growth and finds fair adoption amongst both the consumer as

well business segment

� Currently, the Indian security software market is estimated to be around INR xx bn and is expected to grow at a CAGR of yy% to reach

INR zz bn by 20--

• Internet based business concepts such as enterprise mobility and cloud computing is resulting in rapid computerization

and heavy usage of internet and thus is expected to offer ample opportunity for security software vendors

� Malicious softwares such as Trojans, Worms, Viruses and other malwares mainly intrude through the internet

� Factors like the frequent usage of storage peripherals and handheld devices is further fueling the rate of cyber attacks

• The security software market is flooded with established players wherein the consumer segment is primarily

dominated by players such as Player 1, Player 2 and Player 3 whereas the enterprise and SMB segment in the market is

majorly driven by Player 4, Player 5 and Player 6

Security Software Market - Overview

Source: xyz


INR bn

a

b

c

0

+15.3%

20--

aa

20--

ab

20--

ba

20--

bb

20--

bc

Security Software – Market Size & Growth

5

SAMPLE


abc • xxx

def • yyy

ghi • zzz

Source: xyz

Security Software Categories (x/x)

6

SAMPLE Several Types of Cyber Attacks (x/x)

Source: xyz


• xxxxyz

• aaaabc

• ppppqr

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SAMPLE


Some general guidelines that can be implemented so as to protect the systems from any prevailing malicious softwares

and applications can be enlisted as below:

• xxxOperating System xxx

• xsdInstall xsd

DescriptionGuidelines

Source: xyz

Preventive Measures (x/x)

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Drivers & Challenges – Summary

Government Initiative

Increased Security Awareness

Rising Cyber Attacks

Rapidly Growing E-Commerce

Frequent Usage of Storage Peripherals

Increased Internet Usage

Abundant Presence of Smart Handheld

Devices

Rapid Computerization

Drivers

Tendency to Avoid Software Upgrades

Free of Cost Availability of Pirated

Softwares

Challenges


9

SAMPLE

Channel partners act as a key distribution medium for the

security software vendors in the market

•Indian security software market comprises of a huge number of channel partners wherein they

collaborate with various established players and distribute the products in the market

•Depending on the area of operation, these channel partners adjust their work and business model

�On a broad category, the market can be segregated into Tier xyz and Tier abc cities and depending on the type of

city, channel partners follow a business model

�This difference in the work model is illustrated as below:

Channel Partner – Security Software (India)

Source: xyz


Channel

Partners

Tier xyz Cities

Tier abc Cities

xxx

aaa

yyy

bbb

zzz

ccc

10

SAMPLE

Source: xyz

Distribution of Key Channel Partners – Security Softwares

City 1

City 2

City 3

City 4

City 5


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SAMPLE

Source: xyz

Key Channel Partners – Region Wise (x/x)

Abc, defBrand dCity 2yyy

Industry VerticalsBrands ServedCityChannel Partner

abc Region

xxx Region

Brand a, Brand b

Brands Served

City 1

CityChannel Partner Industry Verticals

xxx abc, bcd, efg,ghi


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SAMPLE Security Software Vendors (x/x)

Corporate Information Business Highlights

Company Snapshot: Player 1

Source: xyz

• Offers a range of security software products capable of

providing reliable security to both business as well as

consumer segment

• It offers free access to download its antivirus and internet

security solution to its users through its official website

• Products and services includes xyz, abc 123

Head Quarters City z, Country y

Industry

ClassificationXyz

No. of.

Employees---

Contact No. 123456789 000

Sales Intelligence

Mr. xyz

abcMs. abc

defMr. pqr

ghi

Professional History

xxx

Professional Historyxxx

Professional Historyxxx

Otherxxx

Otherxxx

Otherxxx


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SAMPLE Major Users – Security Software (India)

Source: xyz

Vertical 2

Vertical 3

Vertical 4

User 1, User 2, User 3…



Vertical 1 User 1, User 2, User 3…


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Future trends in the security software market (x/x)

It is anticipated that during 20--, Indian security software market will witness a series of trends in the cyber

attacks, some of the major ones are listed as below:

abc

• abc

xyz

• xyz

Source: xyz


SAMPLE

15

SAMPLE

Strategic Recommendations

aaa•aaa

bbb•bbb

xxx


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