MEGA PROJECT

• GROUP MEMBERS• Azra Nawaz• Samina Tariq• Yusra Sajjad• Zukhruf Malik• Nida Aslam• Munazza Sarfaraz

•Name of business : UFONE GSM (PTML)

•Name of Manager : Bilal Ahmed Ch.

•Location : Old radio building, bank road saddar Rawalpindi.

•Contact no : 0333-5792299

•CONTENTS•Introduction & History•Mission & Vision•Slogan•Product & Services•BCG Matrix•Organizational Chart•Competitors Analysis•Data Processing Information Cycle•Management Information System•Hardware usage & advantages•Software usage & advantages•Database Management•Networking•Online Presence•Security & Backups•Advantages Gained by Implementing MIS/IT•Conclusion & Recommendations

History of Ufone

•Ufone GSM is a Pakistani GSM cellular service provider. It is one of the five major GSM Mobile companies in Pakistan•Ufone’ a wholly-owned subsidiary of PTCL commenced its operations on 29th January 2001• As a result of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat)•In 2012 Ufone launched their social networking service for their Ufone customers Club Ufone, available in English and Urdu languages.

COMPANY PROFILE• ‘Ufone is the leading organization because of huge network coverage•Ufone is the most active, aggressive and innovative players •Ufone was pioneer in launching the GPRS and MMS services

• COMPANY VISION• “To be the leading telecommunication service

provider in Pakistan by offering innovative communication solutions for our customers while exceeding shareholder value and employee expectation.”

• COMPANY MISSION• “Our mission is to provide best services with best

coverage that would eventually generate profit for the company and its stakeholders.”

• “To be the best cellular option for u.”

• PRODUCTS AND SERVICES

Prepaid Postpaid

Slogan

One of the main reasons of the popularity of the Ufone is to use slogan to attract the customers. The Slogan of Ufone in Urdu is “Ufone Tum Hi to Ho", In English "It’s All About U”

Ufone prepay is more

affordable. Its primary

market is intended towards

teen agers and students.

Some packages are :

Life plus package

Prepay life

Josh

U-circle life

U-rock

Public demand

Paanch ka pandrah

Ghanta package

U-won

Teen minutes packages

These services are

mainly targeted towards

the business community

of the country. Packages

are :

U50

U250

U500

U1000

U5000

Products and Services:

Ufone BCG Matrix

Organizational Chart of Ufone:

Board Of Directors

CEO

Project Director

Marketing&

Sales

FinanceInformation SystemCustomer Care Engineering

Quality Assurance

Information technology

HR&

Admin

COMPETITORS

Data Processing-Information Cycle:

All programs on a computer system can break down into two main categories:

•Application software

•System software

Application software

• General-purpose application software

•Special-purpose application software

Missed Call Notification (MCN):

This service will help the subscribers to know about their missed calls even when their mobile phone is turned off, while protecting their privacy as the calling party will not know that they left a missed call on the subscriber’s phone Ufone offers you SMS notifications of any missed calls with complete details of time and date as soon as the user turns his/her phone back on or is back in coverage.

Management Information System:

Transaction Processing System

Decision Support System

Management Reporting System

Office Automation System

Management

Information System

Hardware used by the Ufone:No. Hardware Description QTY

1. Application Server HP ProLiant DL320e Gen8 Drive

description

(4) LFF SAS/SATA/SSD or; (8) SFF

SAS/SATA/SSD; Hot plug and/or Non-hot

plug, depending on model

1

2. Data Base Server HP ProLiant DL380 G5 Intel® Xeon®

5160 Dual Core Processor 3 GHz 4MB

2GB

1

3. Internet Server Dell Power Edge 1950 1

4. Monitor LCD’sHP LCD S2032A

40

5. Lap tops Dell Inspiron 5537 i3Hd 5

6. Micro PhonesDynex™ - USB Microphone

20

7. Laser Printer HP Laser jet P1102 5

8. Scanner HP Scanjet G401O 2

9. Fax Machine Panasonic KX-

FT983CX

1

10. Head Phones HP H1000 8

11. Projector Acer P1173 1

12. LCD TV Screen HP LE1851w 18.5“

Widescreen LCD

1

13. Generators HomeAge 2

14. USBs Kingston 10

15. Computer Systems Dell, hp 30

Software used by the Ufone:“Set of instructions given to the computer to solve a problem”

Application Tracker:

It is a software asset management tool that monitors and reports license usage on applications with different licensing methods, e.g. Flex Net license managers, node-locked applications, or even applications running without a license manager.

Supporting Software:

Ufone uses following supporting software through them are performing their work daily and that are:

•MS WORD

• MS EXCEL

• MS POWER POINT

• MS ACCESS

Database Management:

A database is an organized collection of data. The data are typically organized to model relevant aspects of reality in a way that supports processes requiring this information.

Management information base:

A management information base (MIB) is a database used for managing the entities in a communications network. Most often associated with the Simple Network Management Protocol (SNMP), the term is also used more generically in contexts such as in OSI/ISO Network management modelUfone’s management system comprises of “management information system”

MIB hierarchy:

•GIS use in telecom(ufone)

•Operation support system

•Customer relationship management

•Data mining

•3G

•App of 3G

•File processing system

Networking :

Network administrator

•They are responsible for meeting the data communications needs of users in the organization.

•Manage the networking and distributor process

•All the workstations within the franchise are connected through Local Area Network (LAN).

•Ufone has over 359 franchises sale and 17 service centers all over the country which have been linked through Microwave or Phone lines, Satellites etc.

Online Presence:•customercare@ufone.com is Ufone mailing site. We can get data from the web and also discussed our problems through mail.

•we can easily communicate with Ufone management on website and also submitted our problems.www.ufone.com is Ufone website

•Simple and easiest way is to call Ufone person easily by dialing 333 and sort out the problems in seconds.

Online Facilities:•Self care login•U-Block•UMonitor•Web 2 sms chat•Book ufone special number online•Complaint•Account recharge•Jobs•Call details•Number details

Security And Backups:•Creating duplicate copies•Contingency Plans•Storage Devices

Basics For Data Backup•Daily Basis.•Weekly Basis.•Monthly Basis.•Semi annual•Annual

Advantages gained by implementing MIS/IT:•Speed and Accuracy in information Processing

•Global Social Interaction

•Communication

•Economic Advancement

•Cost-effective

•Storing and Protecting Information

•As a parallel initiative

Ufone Introducing

Smart Phones Now

Conclusion:By keeping analyzing Ufone, we group members agree that ufone is not a safe player in the market. It is penetrating its market by taking risks aggressively promoting and advertising itself. It holds second largest market share and is seeking to become the largest market leader anyway possible

Recommendations:The first thing that UFONE should do is that it should make a formal strategy and try to capture more of the corporate world such as the leading multinationals Co

Secondly Ufone should focus more on its own advertisements rather than leg pulling of its customers.

Thirdly Ufone sometimes goes too far to attract customers which may be unacceptable to the local culture

The last but not the least, Ufone should be aware of its competitor moves and their value added activities

"We wish a very best of luck to Ufone.May it progress in this field and achieve its desired goals"

www.google.com

www.ufone.com