Making Sense of Mobile CRM

Mobile Marke+ng Webinar -‐ 12th Sept 2012

Oisin Lunny, Senior Market Development Manager, OpenMarket

Making Sense of Mobile CRM

Proprietary & Confiden0al to OpenMarket

Your Trusted Partner for Mobile Engagement

OpenMarket are...


OpenMarket provide...

“The industry-leading, cloud-based mobile engagement platform, allowing customers to create

complex mobile solutions without the need for their own technical

infrastructure.”


OpenMarket customers include...


OpenMarket

• OpenMarket provides a comprehensive set of mobile solu+ons for enterprises to engage and transact with their customers via their wireless devices.

• Customers depend on OpenMarket for our superior domain exper+se, global scale, demonstrated performance, and industry leading reliability.

• Our clients trust us to power their mobile business.

• #1 Mobile messaging and payments provider in the UK & US, with global reach.

• Backed by AmDocs, a $6bn company.

Sun, sea, and mobile CRM.


Planning the holiday

7

I need a holiday!!!


Planning the holiday

8


Flight booking confirma0on

9


Finding the hotel

10


Hotel search

11


Car parking

12


Airport promo0ons

13


Customer compensa0on voucher

14

25 Proprietary & Confiden0al to OpenMarket

CRM outreach


Arrivals promo0on

16


Pay by SMS


In holiday reminders

18


Customer compensa0on

19


Transport innova0on

20

• LBS finds nearest licensed cab from database of over 45,000


Charity dona0on


Re-‐ac0va0on campaigns

22

I need a holiday!!!


Mul0 modal short codes

23


Post campaign analy0cs

24


Bringing it all together = mCRM

25

SMS chat A2P SMS

Credi0ng

Vouchers

LBS Mul0 modalshortcode

Analy0cs


OpenMarket CMX2 mCRM plaYorm






OpenMarket SMS Chat mCRM plaYorm

[email protected]\er @OpenMarketEUfacebook @OpenMarketwww.openmarket.comtext “sales” to 88600

Contact OpenMarket

http://www.openmarket.com

http://www.openmarket.com

Technology

Making Sense of Mobile CRM