Making Sense of 3G/3.5G/4G

What the Enterprise Needs to Know

Bytemobile: The leader in Video Optimization

115+ mobile network operators in 58 countries

Today’s Mobile Data Traffic Mix

Video; 39%

Other; 19%

Auto-Up-

date; 10%

Web &

Im-age; 32%

Traffic Mix by VolumeTraffic Mix by Device

Feature Phones4%

Smart-phones

46%

Laptops50%

Ban

dwid

th

Network Capacity

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Time of Day

Congestion: When Demand Exceeds Capacity, Forcing Users to Compete for Resources

Network Demand

Actual Traffic – Capped by Capacity

UnmetDemand

When Users Compete for Resources, Quality of Experience Suffers and Churn Increases

0

20

40

60

80

100

120

140

0:00

1:00

2:00

3:00

4:00

5:00

6:00

7:00

8:00

9:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

Dat

a V

olu

me

(GB

)

Traffic Volume Video Stalling

30

25

20

15

10

5

0

Vid

eo S

talling

(seco

nd

s per m

inu

te)

Operators Make More Resources Available by Improving Spectrum Utilization

2G

GSM, CDMAOne

-

2.5G

GPRS, EDGE,

237 Kbps

3G

HSPA

7.2 Mbps

3.5G

HSPA+

28 Mbps

4G

LTE

100 Mbps - First digital

network

First data capability

First full all-IP

network

20061993 2000 20102009

iPhone Enabler

MIMO, Higher

Modulation

• No single technology will solve capacity constrains• Operators will offer differentiated services based on perceived value

and willingness to pay (yield management)

Used Capacity

Built Capacity

Effective Capacity

2000 2010 20202005 2015

Policy Enforcement

Optimization

LTE & Offload

Network Upgrade and Build-Up Limited by Revenue. Demand is Only Limited by Creativity.

What it means to the enterprise

• Improved wireless broadband access and fierce operator competition allows migration of services to the cloud.

• No SLA solutions currently. SLA may require mobile operator <-> content provider coordination– Content delivery from within the

carrier network– Intelligent identification and

prioritization of content

8

Thank YouJoel BrandVice President of Product Managementjbrand@bytemobile.com