Building a traveltechnology ecosystem

17 October 2012

Kevin May,TnoozEditor & Moderator

Gene QuinnTnoozCEO & Producer

Panelists

Jason NashVP, ProductInnovationTravelport

Valyn PeriniCEOOpen TravelAlliance

Amin KrollCEOCarPilots

Rui FigueiredoHead of ProductDevelopmentTTS

Poll no. 1

Poll no. 2

Jason Nash, VP Product Innovation, Travelport

17th October 2012

Building a Travel Technology Ecosystem

6

Marketplace Situation

• Travel application users and developers need to utilise multiple websites, API’s and other content sources in order to access travel content, functionality and pricing to meet traveller needs

• Maintaining multiple API connections is laborious, time consuming, difficult and expensive

• Some travel content is not available through API’s today

Difficult for travel suppliers to

distribute and for developers and

travel agencies to access and

manage

Evolving to a new model with ancillary

services

Fragmented

& Complex

Travel Content

7

Technology Trends & Open Platforms

Developer Friendly

Web Service Enabled

API powered platforms

8

Aggregated Content Through A Single Source

• The first global GDS API to aggregate GDS air, car and hotel content alongside low cost carrier, high speed rail and merchandising content from multiple sources

• Enables third party developers, online travel agencies (OTAs) & travel agencies with their own point of sale to optimise their development of travel related applications for deployment onthe web, for desktop solutions or mobile applications

9

Single Code Base reduces costs

Rich and comprehensive mulit-source content

Easily“switch on” new content

Single “view” Universal Record – a true super PNR

UniversalDesktop

Traversa ViewTrip

Travelport Points of Sale

Travelport App for

SouthWestSmartpoint

Travelport Options

Integrator

Current

Future2012

Rail Content Hub

Multi GDSAIR, CAR, HTL

Further Content Hubs

Air ContentHub

Merchandising Hub

Direct connect to rail suppliers

Air content including LCC

Unbundled Services

New Travelport Content Architecture

Powered by Sprice

Hotel Content Hub

Standard GDS participation

Travelport Universal API

Aggregated & Hub specific message

routing

Business process services & raw GDS

commands

Universal Record & Universal Profile

synched host PNR

Multi Media & Geo referenced data

Synchronous & Asynchronous

Services

OTA’s & Travel Agents

Software developers

Corporate & Multi

National

Standalone API Customers

Ability to easily connect with open source technologies and social platforms

WHITE TINIT

Hub concept allowsseamless integration of

new content

Aggregation & normalization layer offers choice and control

Future proofZero channeldifferentiation

Travelport Universal API Architectural Overview

10

Our research confirms the customer value of Travelport Universal API™ simplifying their content management

11

of EMEA customer sample were maintaining

Survey results based upon responses from 170+ EMEA OTAs and offline agencies with online presence

The impact:About 36% of the sample were spending over 30% of their IT development spend on adding and maintaining these content sources.

Over 50%

30% more than 10 connections.

6 or more API connections and almost

Travelport Developer Network

Creating the Travelport Platform

Travelport Universal API

Travelport Developer Network

Travelport Universal Desktop SDK

Travelport App Store / Marketplace

Single interface to a comprehensive

set of travel content

Capability to customize and extend the travel agency

desktop

Commercial & Support framework for engaging third party developers

Commercial model for

meeting travel agency needs and integrating local long-tail

content

Travelport Developer Network

Travelport Developer Network Programme

Software

Travelport Universal API

access, support & one inclusive

certification fee

Travelport Universal Desktop Developer

License (SDK access plus 5 licenses for

development use only) plus certification for 2

modules a year

Technical Support & Community

Named Partner Technical Specialist (PTS) who is dedicated

to members of the network

The PTS will provide a point of contact to escalate any

issues/queries which can't be resolved through the usual

support channels. Quarterly 1-2-1 technology updates - delivered by a PTS or guest speaker, providing updates

on development initiatives &roadmap.

Online forums with access to Travelport product expertise.

Developer training via Webcast, Webinar, Self Paced Learning -

(Subject to Product set)

Marketing & Commercial

SupportNamed Account Manager - to ensure members maximise

opportunities around programme usage / new business

opportunities / programme management & admin. Improved visibility of your

solutions to Travelport agency customers via Travelport Developer Network online

directory

Certified App logo

Increased awareness with Travelport's internal subscriber

sales teams via webinars, events, collateral etc.

Market research & insight covering market trends &

opportunities.

Leading provider of informed travel choice

Powering business success by enabling providers and agents to sell how and what they want to, through a

superior travel-buying experience

UNRIVALLED TRAVEL

CONTENT

Providing the broadest range of

travel content

INTELLIGENT SEARCH

Delivering the best informed choice,

quickly and accurately

EMPOWERED SELLING

EXPERIENCE

Enabling you to access and sell content the way

you want

OPEN PLATFORM

Allowing flexible access to content

and services through an open platform

14

Why Open StandardsMatter in the Travel

Industry

The Open Standard

Advantage

© 2012 OpenTravel Alliance | www.opentravel.org

The OpenTravel Alliance provides a community where companies in the electronic distribution supply chain work together to create an accepted structure for electronic messages, enabling suppliers and distributors to speak the same interoperability language, trading partner to trading partner.

About

OpenTravel

OpenTravel has been a member funded not-for-profit organization.

OpenTravel has been producing open standards for the travel industry.

© 2012 OpenTravel Alliance | www.opentravel.org

Since…

1999

Since…

2001

Of messages are exchanged every day using OpenTravel schema

© 2012 OpenTravel Alliance | www.opentravel.org

Hundreds…

Millions…

Of travel companies worldwide have implemented OpenTravel schema

Why Open Standards?

It’s all about transparency and participation…

…and we give them away!

Any company can join

No company can be excluded

Any individual

can comment

All voices are heard

.Neutral

We support all business models

Bias-free

No company can dominate

Using a known communication structure provides…

© 2012 OpenTravel Alliance | www.opentravel.org

Development Costs

Credibility and Stability

Using the same schema with multiple trading partners reduces…

OpenTravel has been re-architecting its open standard to support modern messaging environments…

© 2012 OpenTravel Alliance | www.opentravel.org

Since…

2011…and implementing a

model driven architecture to streamline internal standards development and support implementer enterprise software development.

To help make travel companies more

responsive to the market and their customers

© 2012 OpenTravel Alliance | www.opentravel.org

XML Cookbooks

Schema Dictionaries

Data Model

UML Models

Travel Glossary

Implementation Matrix

OpenTravel Forum

Providing Technical Leadership

To Create Commercial Solutions

• Lodging/Accommodations• Airlines• Car rental companies• Cruise lines• Railways• Destination providers• Ground Transportation• Golf• Insurance• Tours/Activities• Tour operators• Travel agents

• Application Connectivity• Booking Documents &

Queues• Check-ins & Check-outs• Customer and Partner

Accounts• Customer Profiles• Descriptive Information• Dining & Meal Plans• Error & Warning Handling• Fares & Booking Rules• File Attachments• Groups & RFPs• Holds & Unholds• Inventory• Inventory Exchanges• Itineraries• Locations• Loyalty Programs

• Non-Inventory Items• Notifications• Packages & Dynamic

Packaging• Payment & Identification

Verification• Pricing, Quotes &

Commissions• Rates & Rate Rules• Reservations (Bookings)• Search & Availability• Search & Display (No

Availability)• Seat Availability &

Information• Shore Excursions• Special Services• Terminal Messaging• Ticket Fulfillment

Why Open StandardsMatter in the Travel

Industry

The Open Standard

Advantage

Poll no. 3

Arrive Smiling

Amin Kroll - CEO

CarPilots is an on demand ground transfer booking service

CarPilots Open Market Booking Platform

GDSProviders

Travel Agency

OTA Online Travel

Retail

Aggregated Ground Transfer

Corporate

CarPilots Module

ProfileJohn Smith Home address in profile Air LegsSYD > MELB Depart Nov 2 8.05am MELB > SYD Depart Nov 9 7.55am

HotelCrowne Plaza Check-in Nov 2 Check-out Nov9

1) All fields auto-updated for every transfer leg

2) Agree to pickup time and PAX #

1) All fields auto-updated for every transfer leg

1) Fares calculated using shortest route on the Map

i. Recognises any tolls2) Check out to Book

DIS

PATC

HED

Confirmation• Integrated into PNR / Itinerary • Passenger and Drivers details exchanged

• Via Email, App or SMS• Agent can continue to Manage jobs via Desktop Monetised• Ground Transfer Segment Monetised• 10% for Limo, Van, Coach transfers

Completed Booking

Poll no. 4

39

Strong partnerships bringing added value to the industry

TRAVEL TECHNOLOGY & SOLUTIONS

Rui FigueiredoTnooz WebinarOctober 2012

40

WHAT IS TTS

Technology Company founded in 2010 by a team of Travel Industry and ICT experts

With the objective of developing and providing innovative online solutions tailored for the emerging and evolving needs of travel agencies and airlines

Developing technology in a exclusive partnership with Travelport

Currently supplying worldwide 4 solutions for Travel Agencies, Consolidators and Airlines.

(visit www.travel-technology-solutions.com for information about all our solutions)

41

HOW DID WE START

Based on Lisbon, PortugalBranch in Barcelona, Spain

Focused on specific solutions for Latin markets

All solutions tailored to cover each market specific requirements

Knowledge of working in the industry for more than 15 years

Regional partnership with Travelport

42

TRAVELPORT DEVELOPER NETWORK

Travelport provides state of the art API, allowing companies like TTS to develop on top of their platform

Travelport Developer Network permitted TTS to take our products globally

Built to join strengths with 3th parties, bringing added value to Travel Agents around the world

Travelport global reach combined with 3th party innovative solutions result like TTS is a powerful combination

43

WHAT IS TMA

Travelport Mobile Agent aka TMA, is a native mobile solution that brings the power of the GDS cryptic access to the agent, anywhere at any time.

Cryptic Galileo GDS accessFocalpoint look and feelQuick connectionWith you everywhereAvailable for iPad, iPhone and iPod Touch

Soon also in Android phones and tables

44

THE HISTORY OF TMA

TMA was initially released in October 2011 in Brazil, Spain and PortugalMore than 6000 TMA have been installed from more than 90 countriesSince release, TMA has been downloaded from the App Store every single dayIn July 25th of 2012 was released globally and can now be used by any travel agent in the world.

Pre-release videohttp://www.youtube.com/watch?v=QgQluNX_xvk

Release Videohttp://www.youtube.com/watch?v=zTn3kWO-C4o

45

TMA – LOGIN

Agents use their existing GDS SignOn and password to access TMA

No additional logins

No additional passwords

In a couple of seconds, the agent is in the GDS terminal

46

TMA – CRYPTIC TERMINAL

Focalpoint style interfaceExactly the same gds commands as inputThe same output No learning curveAccess to all existing contentAccess to all existing bookingsStart the work in the office and continue working on the road

47

TMA - PKEYS

Define PKeys for the most used commands

Execute them with a single touch of a finger

Edit, remove or create as many Pkeys as you wish

Pkeys can have complex valid GDS command

48

TMA - HISTORY

TMA keeps a list of the last 50 commands you entered

Re-execute any command from the history list with a simple touch of a finger

Scroll up and down with a swipe

Empty the history list at anytime

49

TMA - CUSTOMIZATION

Customize TMA to your convenience

Change font and background colours

Change Font size

Login options

History behaviour

50

TMA – MUCH MORE

Same level of functionality on all devicesOrientation changeSend terminal content by emailMove Up and Down with a single touchChange expired password

The full power of the GDS at the tip of your fingers, anywhere you are

51

TMA – WHAT’S PLANNED

In a ever changing world, TMA also needs to continue to improve.

TMA 2.0 to be released in Q4 2012TMA for Android to be released Q4 2012Support for Apollo in Q4 20124 new releases per yearSupport for WorldspanSupport for more mobile operating systems

52

THANK YOU

http://www.travel-technology-solutions.com

Q & A

Thank You!

Webinar replay will be available on www.tnooz.com

Please send questions and comments to Kevin May, kevin@tnooz.com