Making money with android applications

Google Confidential and Proprietary

Making Money with Android Applications

July 17, [email protected]


Lets be Rich !


Lets be Rich !

No Secret Formula: Jini make me rich


Agenda

Awesome Product


Agenda

Awesome Product

Revenue Model


Agenda

Awesome Product

Revenue Model

Users/Buyers


Agenda

Measure / Improve

Revenue Model

Users/Buyers

Awesome Product


Awesome Product

Awesome Product

Useful, worth buying


Awesome Product cont.

● Catchy name● Increase App

discovery

Entice Users


Catchy Application name

Experiment with these sites to come up with a great name.

PunGeneratorNameChkThefreedictionaryWerdMergeWikiRhymer

Create Good Application Name


Awesome Product● Smooth UI● Easy to use● Loads fast● Innovative design

● Catchy name● Increase App discovery

Entice Users

Great U

ser Experience



● Less bandwidth● Less memory● Less battery

● Smooth UI● Easy to use● Loads fast● Innovative design


Entice Users

Great U

ser E

xperience

Resource Management



● Less bandwidth● Less memory● Less battery

● User engagement● Constantly updated

● Smooth UI● Easy to use● Loads fast● Innovative design


Entice User

Great U

ser E

xperience

Resource Management

Ret

ain

Use

r


Revenue Models

Revenue Model


Revenue Models

Revenue Model

Free: Ads funded

PaidIn-App

Freemium Premium

Subscriptions


Revenue Models

Free: Ads funded


Revenue Models

You publish ads in your Application

Advertiser provides ads

Advertiser pays for ads

based on user clicks

You make money


Flexible Ad Formats

SMART BANNER

BANNER


Ads funded

Admob (Ad platforms)Does all heavy lifting

Publisher

Internet


Ads funded: 4 easy steps

Signup at admob.com



Signup at admob.com

Add admob library/sdk to project



Signup at admob.com


</manifest><uses-permission android:name="android.permission.INTERNET" />



Signup at admob.com


Add Permission to use internet

Specify Ad look and feel


Ads funded<LinearLayout ……

<com.google.ads.AdView

xmlns:googleads="http://schemas.android.

com/apk/lib/com.google.ads"

android:id="@+id/ad"

android:layout_width="fill_parent"

android:layout_height="wrap_content"

googleads:adSize="BANNER"

googleads:adUnitId="@string/admob_id" />

………

</LinearLayout>


Ads funded Mediation<LinearLayout ……

<com.google.ads.AdView

xmlns:googleads="http://schemas.android.

com/apk/lib/com.google.ads"

android:id="@+id/ad"

android:layout_width="fill_parent"

android:layout_height="wrap_content"

googleads:adSize="BANNER"

googleads:adUnitId="@string/admob_id" />

………

</LinearLayout>


Better Ads ExperienceTargeted Ads

public View onCreateView (LayoutInflater inflater, ViewGroup container,

Bundle savedInstanceState) { ……..

View v = inflater.inflate(R.layout.main, container, false);

mAdStatus = (TextView) v.findViewById(R.id.status);

mAdView = (AdView) v.findViewById(R.id.ad);

mAdView.setAdListener(new MyAdListener());

AdRequest adRequest = new AdRequest();

adRequest.addKeyword("shoes");

mAdView.loadAd(adRequest); return v;

}


Better Ads Experience

Targeted Ads

User controls Ads



Targeted Ads

User controls Ads

Incentivize users to click on Ads



Targeted Ads

User controls Ads


Make beautiful Ads http://code.google.com/mobile/ads/



Targeted Ads

User controls Ads


Make beautiful Ads

Don’t be Evil


Revenue Models

Paid


Paid


Revenue Models

In-App Billing


Implementing In-App Billing





Get details of items

Purchase flow



Application Google Play Server

Does all heavy lifting

Queries details synchronously



Application Google Play

Install Billing library



ApplicationAdd interface to talk to library IInAppBillingService.aidl

Google Play




Application

Add interface

Add permission to use library<uses-permission android:name="com.android.vending.BILLING" />

Google Play




Application

Add Interface

Permission to use lib

Connect to lib public void onCreate (Bundle savedInstanceState) { IabHelper mHelper = new IabHelper( .... );}

Google Play




Application

query in-app item detailsmake/launch purchase flowquery all purchaseconsume purchase

Google Play

Server

Cache


Revenue Models

Subscriptions


Subscriptions

Application Google Play

query in-app item detailsmake/launch purchase flowquery all purchase


Increase Reach/Buyers

Users/Buyers



Increase device coverage● Read Supporting Multiple Screens

Customize for tablets● Use 9-patch drawables



Globalize● 2/3rd revenue from outside US



Accessibility support● ~1 billion have accessibility needs



Word of

Mouth

Social engagement

G+ APIs

Reply to reviews

Constantly update

Blog/ask others to

blog

Ask for review/ratin

g

Don’t reach wrong

audience



Blogging can increase and almost double your leads.

This is a great way to connect to people directly andget feedback.



Marketing

Incentivize users

Bulk sales

Loyalty programs

Co-marketing

Cross promotions

Timely Promotions

Campaigns


Validate / Measure and Improve

Measure/Improve



Devconsole/Analytics● No of users● Geo/Device● Uninstalls● Crashes



Check Optimization Tips


In App testing

Testing● Test using reserved/mock product IDs/products● Create Beta groups for testing and refund money● Use Sandbox environment. Add test accounts


Summary


Summary: Awesome Product

Useful, worth buying

Awesome Product


Summary: Increase Reach/Buyers

Reach all target audience and don’t reach wrong audience

Users/Buyers


Summary: Revenue Models

Select Revenue Model based on application, target audience and competition

Revenue Model


Summary: Validate / Measure and Improve

Test with real users before releasing app

Measure/Improve


Thanks and Questions?

Send feedback to:[email protected]

mailto:[email protected]

mailto:[email protected]

Technology

Making money with android applications