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To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
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Laura Fitton @pistachio [email protected]
Make Yourself Useful The ONLY thing you need to know about social
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for
Dummies
Inbound Marketing Evangelist
85,000 Twitter
Readers
Humans Are Changing
???
Humans Are Changing
The balance of power shifted
mere mortal
Influence (WAS) Attract attention to
yourself
Influence (IS) Provide attention & value
to others
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “
GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
Marketing was about pushing messages out.
Today it’s about pulling people in.
Social Media Marke-ng in 2 Words…
Be Useful!
Image: http://inay.org
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
Any to Many
When I grow up I don’t want to be a
lead!
19
PPC
Webinars
CRM
Blog Creation
Press Releases
Your Idea
Website Blog SEO
Landing Pages
Lead Nuturing Email Lead
Mgmt
Social Media
Analytics A/B Test Mobile Sales Intel
Get Found
1
3 Steps:
Convert
2Measure
What Matters
3
http://bit.ly/inbound101
Get Found 1
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:!lhalstead!
Have more fun! Try more things.
Don’t be afraid to polarize
Convert 2
Care Passionately About Things. (*Other than yourself)
Care Passionately About People. Photo: Twilk background by @Mulka
Do good.
Photo: Esther Havens for @charitywater
Have fun.
Be a (more authentic) version of your professional self.
Measure What Matters 3
You don’t just want a following.
33
You want screaming, raving fans
Social Media Marke-ng in 4 Words…
Listen. Learn. Care. Serve.
Less of this.
37
More of this.
38
Laura’s Rules http://bit.ly/laurasrules
Photo: Renee Blodgett www.downtheavenue.com
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