The Consumer Logic

Today there are more people with a mobile phone than a bank

account. In fact, over 2.5 billion people lack fundamental financial

services, compared to 2.6 billion prepaid subscribers. This pres-

ents an ideal target market for mobile wallet offerings and a mas-

sive mobile commerce opportunity for operators.

Operators are in the unique position to offer mobile wallet solutions

using their existing consumer contact, agent networks and experi-

ence of managing large amounts of transactions. A mobile wallet

solution can also provide opportunities to bundle payment services

into existing offerings, which can increase customer stickiness and

loyalty.

Explore the Consumer Logic to learn more about the opportunities

of mobile commerce.

Explore the M-Commerce Business Logics www.ericsson.com/m-commerce/logics