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Persona Marketing to Fuel Revenue Growth
Lorna Nightingale – Head of Marketing
Improve Online Experience
ElevateBrand Awareness
Social MediaEngagement
Industry Sales Team
People Buy Software….
Persona Marketing makes the software relevant across all sectors.
We talk about the technology capabilities and the business value
Talk MY Language…
People Buy Software Persona Marketing makes it relevant
Lighting Up The Enterprise
3. Multi Channel Execution
1. Value Proposition
2. Content Alignment
2. LDR Qualification
1. Marketing Campaigns
3. Sales Close
Persona marketing opens more doors. 192New Customers. Increased conversion of 68% via marketing = 11 Per Month
Focus on what
Works