LoginRadius publishes Analysis of Consumer Digital Identity 2020 

 For C-suite professionals and B2C business product managers concerned with 

customer identity, LoginRadius, a leader in cloud-based customer identity and 

access management (CIAM) solution, has published a market report entitled 

"Customer Identity Growth 2020."  

The learning objective for this sector review is to recognise the opportunities 

and challenges within the identity environment. 

Report Overview 

The study includes an exhaustive analysis of the 2020 developments in 

customer identity. It aims to enhance the customer interactions on a digital 

platform through comprehensive user behaviour and lifecycle data analysis.  

This research piece highlights the growing rivalry in all vertical areas of the 

industry and that customer service is a key to success if companies want to 

stand out in a highly competitive world. 

To accomplish this, companies need to recognise their user habits and pain 

points, including their preferred methods of authentication, such as 

passwordless login or multifactor authentication via email or SMS, or social 

sign-on.  

The data was obtained from the LoginRadius Identity Network which supports 

and manages 1,17 billion customer identities for thousands of websites and 

mobile apps. The research was carried out from 1 January 2019 to 10 May 2020, 

with data. The report will help you understand:  

● The preferable login methods by end-users. 

● The preferable verification process. 

● The performance benchmarks for identity management platforms. 

 

Segments Covered in the Report 

LoginRadius has segmented the global customer identity patterns found on its 

platform according to the following matrices for the purposes of this study: 

A brief overview of Standard Login Trends 

● Registration Forms  

● Forgotten Password 

● Username vs. Email ID 

Loginradius Standard Login Trends- Registration Forms 

Passwordless Login Trends 

● Passwordless Login 

A brief overview of Multi-Factor Authentication Trends 

● SMS vs. Mobile App 

● Multi-Factor Authentication Adoption 

Return Rate Comparison 

Login Preferences 

● Login Preference by End-Users 

Loginradius Login Preferences by age ● Social Login Preference by End-Users 

Loginradius Social Login Preference by End-Users ● Login Preference by Businesses 

Loginradius consumer identity report 2020 – Login Preference by Businesses 

Performance Benchmarks 

Authentication Token   

Key Findings 

● 77.88% of companies are using five to seven fields on their registration 

forms. 

● 34.08% of active customers use the ‘forgot my password’ tool. Of those 

customers, 89.10% actually retrieve their passwords. 

● 94.85% of companies offer standard login using an email ID. 

● Of the customers that use multi-factor authentication (MFA), 57.88% use 

MFA via SMS messaging. 

● The phone login has the highest return rate of 28.04%. Next is 

passwordless login with 23.22%. 

● 60.33% of businesses adopted standard login, whereas 31.22% like to 

offer social login. 

Conclusion 

As the threat environment grows in complexity, maintaining awareness of 

emerging developments in security and identity management is more critical 

than ever for organisations.  

The LoginRadius User Identity Trend Report 2020 will help you keep pace with 

the changing perceptions of consumers about the identity and create a stable 

platform. The Study can now be downloaded. 

https://www.loginradius.com/resource/digital-identity-trends-2020/

https://www.loginradius.com/