Embed Size (px)
DESCRIPTION
http://www.clickatell.com/ is the largest bulk SMS service in the world and proudly South African. Reach in excess of five billion mobile users and keep the conversation by giving timely and relevant information.
Citation preview
Clickatell & Wordpress
A great way to SMS-enable your content
Llew Claasen – Vice President Marketing4 October 2012
Copyright © 2012 Clickatell. All rights reserved.
Content Marketing and today’s customers
They want timely & contextually-relevant
information
They want timely & contextually-relevant
information
They want to consume content from brands that
share their values
They want to consume content from brands that
share their values
They want to be able to access content
anywhere
They want to be able to access content
anywhere
They want to engage in conversations with
brands
They want to engage in conversations with
brands
Copyright © 2012 Clickatell. All rights reserved.
The best ways to talk with your customers
The “Triangle Offense”
Of CRM
EMAILEMAIL
MOBILE
SOCIAL
* Source: ExactTarget. 2010
Copyright © 2012 Clickatell. All rights reserved.
Why mobile messaging is BIG talk
Only 2 billion people are
connected to the Internet
Only 2 billion people are
connected to the Internet
6 trillion SMS sent in 2010
6 trillion SMS sent in 2010
87% of the global
population or 6 billion people own a mobile
handset
87% of the global
population or 6 billion people own a mobile
handset
Copyright © 2012 Clickatell. All rights reserved.
SMS – lowering the cost of CRM
80% open rate > email at 20% *
80% open rate > email at 20% *
26% direct response rate ** > than direct
mail, email or telemarketing
26% direct response rate ** > than direct
mail, email or telemarketing
Reliably delivers time-sensitive alerts &
notifications
Reliably delivers time-sensitive alerts &
notifications
Cost of advertising <
and penetration > print,
radio, TVCost of advertising <
and penetration > print,
radio, TV
Sources: * Frost & Sullivan, 2012** Direct Marketing Association, 2010
Cost < outbound voice customer contact
Cost < outbound voice customer contact
Copyright © 2012 Clickatell. All rights reserved.
SMS is perfect in CRM for:
Which messages?
My Accounts
EXITOPTIONS
Running
competitions
and marketing
campaigns to
reactivate
customers
Running
competitions
and marketing
campaigns to
reactivate
customers
My Accounts
EXITOPTIONS
Congratulations!
You have won a
brand new
bicycle.
My Accounts
EXITOPTIONS
My Accounts
EXITOPTIONS
Would you like to
be notified via
SMS when your
future orders are
ready for
collection? Y or N
Customer
product/ payment
Reminders
Customer
product/ payment
Reminders
Sending
Alerts or
Notifications to
customers
Sending
Alerts or
Notifications to
customers
Soliciting
Customer
Feedback
Soliciting
Customer
Feedback
Please note,
The store will be
closed this
Saturday for
renovationsThis is a
reminder
That the brown
brogues you
requested are
now in the store
Copyright © 2012 Clickatell. All rights reserved.
Wordpress plugin examples
