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Web 2.0 Marketing and Sales
strategy to get your home SOLD!
3 Factors to consider when selling
1.Presentation- The “WOW Factor” 1st Impression- Establish an Emotional Connection
2.Promotion- Traditional Marketing - Web 2.0 Marketing
3.Price- Ready, Willing, and Able buyer is willing to pay- Based on Sold Comparables
Presentation
Standard Photography (Before)
Professional HD Photography (After)
Promotion
MLS Syndication
Traditional Marketing
Facebook gets more hits than Google
Facebook Fan Page
Enhanced with Community Links
YouTube Video
YouTube is the world’s #2 search engine
Creating an Emotional Connection
Domain Name RegistrationCustom Web Site Sign Rider
Neighborhood Assistance
AWESOME Agent(206)555-‐1212
FOR SALE425.213.9794Rob Penrose
Marketing Specialist425.213.9794
Facebook Fan Page
YouTube Video
Domain Name Registration
Custom Web Site
Sign Rider
( Total Exposure ) ( ) ( ) Viral Marketing Exposure
23 Different Search Engines
Listing Optimization with Web 2.0 Syndication
Comprehensive Communication
Track Showings
Track the Market Get Feedback
Track Showings
Personal phone contact every week from me and my team
Get Feedback
Follow up on every showing automatically
Track the Market
Real-time market activity
Price
The Competition (Active Comparables)
The Competition (Sold Comparables)
Let’s Get Started!